Posted on 9th May 2017 by Valorie Reavis
Many salons, spas and barbers are dusting off their gift cards and conjuring up new and compelling marketing campaigns that will drive profits.
Posted on 28th March 2017 by Fleur Murphy
In the spirit of Earth Month, Shortcuts has partnered with Green Circle Salons to form the ultimate green team, making it easier than ever for businesses to be sustainable.
Posted on 8th October 2016 by Melissa Payne
Looking for some festive marketing inspiration? Here are some ideas that will help you reap the rewards of the holiday season well into the New Year.
Posted on 4th August 2015 by Madeline Maguire
One-off promotions can be a great way to get quick wins, but it’s the ongoing campaigns you send year-round that have the biggest impact on your business and client relationships. So, what are the five most important email campaigns you should be sending right now?
Posted on 5th November 2014 by Paul Rose
When it comes to your business – of course you should! The best way to attract new clients is to expose yourself as much as you can – and our new mylocalsalon booking directory is the ideal way to do it. Designed to work hand-in-hand with Shortcuts' online booking technology, mylocalsalon gives you the power to let new clients find you and book appointments in real-time.
Posted on 8th October 2014 by Fleur Murphy
Let’s face it, keeping track of how much product you have in stock isn’t the most fun part of running your business. The thought of sitting down and counting each and every product on the shelf is enough to make even the most diligent business owner cringe.
If you do take the time to effectively manage your inventory, you will feel the positive flow-on effects across your entire business. It will help make everything run more smoothly, and help you ensure your profits and cash-flow aren’t tied up in the stock on your shelf.
Posted on 2nd July 2014 by Fleur Murphy
Your database is a digital treasure trove of information about your clients – even the most basic personal details can reveal valuable insights about what makes them tick, and what could encourage them to spend more.