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Your checklist for the festive season

Posted on 1st November 2013 by Fleur Murphy

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You’ve hung the tinsel, your favorite holiday tunes are playing, and the festive spirit is in the air… but are you completely prepared for the holidays? Marketing during the festive rush can be a juggling act, and without a watertight plan it can be easy to forget something important. To help you get organized we’ve prepared a handy holiday checklist for you.

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Motivating your Staff to Sell Retail

Posted on 29th October 2013 by Eric Perera

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If you've heard your staff say 'stylists are not salespeople!', Shortcuts sales expert Eric Perera has some great tips on how you can turn that around. There's an inner salesperson in all of us, here's how to find yours.

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Loyalty & retail sales: The best kept secret in the industry

Posted on 23rd October 2013 by Debbie Miller


Hate it when your clients buy professional beauty products from the drugstore down the street instead of your salon? Here's the easiest way to protect your business, and your future revenue, from this unfortunate trend known as diversion.

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Loyalty: Why you need clients that love you

Posted on 4th October 2013 by Madeline Maguire

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Like any successful relationship, the one you have with your clients needs attention and love if you want it to prosper. In timing with the upcoming release of our new S.M.A.R.T. Loyalty feature, find out what loyalty means to your business.

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Promotional pitfalls: Avoiding the most common mistakes

Posted on 20th September 2013 by Debbie Miller

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If you've had a bad experience with running promotions in your business, you may have fallen victim to some of the most common mistakes made by business owners in our industry. Read more to find out what they are, and what you can to do ensure your next promotion is a raging success.

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How to Get Your Team Talking About Promotions

Posted on 16th September 2013 by Valorie Reavis

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You’ve seen enough elections to know that one voice is not powerful enough to win anything. However, when you have many voices, the volume goes up and your message is heard. The success of your salon promotions is similar – so how do you make that happen?

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Communicating Successful Promotions

Posted on 10th September 2013 by Eric Perera

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Communicating promotions successfully often comes down to the execution. Here are a few top pointers on how to make sure you are sending the right messages, to the right people at the right time.

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