Posted on 1st November 2013 by Fleur Murphy
You’ve hung the tinsel, your favorite holiday tunes are playing, and the festive spirit is in the air… but are you completely prepared for the holidays? Marketing during the festive rush can be a juggling act, and without a watertight plan it can be easy to forget something important. To help you get organized we’ve prepared a handy holiday checklist for you.
Posted on 29th October 2013 by Eric Perera
If you've heard your staff say 'stylists are not salespeople!', Shortcuts sales expert Eric Perera has some great tips on how you can turn that around. There's an inner salesperson in all of us, here's how to find yours.
Posted on 23rd October 2013 by Debbie Miller
Hate it when your clients buy professional beauty products from the drugstore down the street instead of your salon? Here's the easiest way to protect your business, and your future revenue, from this unfortunate trend known as diversion.
Posted on 4th October 2013 by Madeline Maguire
Like any successful relationship, the one you have with your clients needs attention and love if you want it to prosper. In timing with the upcoming release of our new S.M.A.R.T. Loyalty feature, find out what loyalty means to your business.
Posted on 20th September 2013 by Debbie Miller
If you've had a bad experience with running promotions in your business, you may have fallen victim to some of the most common mistakes made by business owners in our industry. Read more to find out what they are, and what you can to do ensure your next promotion is a raging success.
Posted on 16th September 2013 by Valorie Reavis
You’ve seen enough elections to know that one voice is not powerful enough to win anything. However, when you have many voices, the volume goes up and your message is heard. The success of your salon promotions is similar – so how do you make that happen?
Posted on 10th September 2013 by Eric Perera
Communicating promotions successfully often comes down to the execution. Here are a few top pointers on how to make sure you are sending the right messages, to the right people at the right time.