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Getting your stylists to promote online booking

Posted on 31st July 2013 by Debbie Miller

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The benefits of booking online for the client and the salon are evident. They save time and can book whenever (and wherever) is convenient and you free up your front desk to focus on the clients at hand and selling more retail products.

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Promoting Online Booking to Clients

Posted on 31st July 2013 by Madeline Maguire

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You’ve launched your new online booking platform, and you know how great it is, but how do you get your clients to actually start using it?

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Promote Client Loyalty with Gift Cards

Posted on 31st July 2013 by Madeline Maguire

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You know gift cards are a great way to attract new clients, but are you using them to keep the ones you already have? As well as delivering great service, ensuring your clients feel valued will have a dramatic impact on loyalty, and in turn your bottom line.

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Why Instant Feedback Will Save Your Online Brand

Posted on 30th July 2013 by Madeline Maguire

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You’ve heard the horror stories before, and you may have fallen victim to this yourself. An unhappy client leaves the salon angry, and goes home to tell the world about it on every reviews site they find. Suddenly that review seems to pop up everywhere online, sending the wrong message about your brand to prospective clients.

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Inventory Control

Posted on 1st July 2013 by Valorie Reavis

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Inventory today can easily be one of the largest assets on your balance sheet, yet it’s also one of the most mismanaged areas in our industry. Are you following the best practice rules in your business?

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How to make over your visual displays

Posted on 30th June 2013 by Madeline Maguire

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If you are sick of watching your retail products gather dust on the shelves, it’s time to think about your visual merchandising. In a creative industry, it amazes me how many salon owners go for the cookie-cutter approach when it comes to their retail displays.

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Is your website S.M.A.R.T.?

Posted on 21st June 2013 by Valorie Reavis

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Websites may be one of the first things you did to get your digital marketing on a roll; painting a picture of your business for everyone on the Internet. What you may not have known is that the website remains one of the most important elements of a smart digital marketing campaign.

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