Posted on 1st July 2013 by Valorie Reavis
Inventory today can easily be one of the largest assets on your balance sheet, yet it’s also one of the most mismanaged areas in our industry. Are you following the best practice rules in your business?
Posted on 30th June 2013 by Madeline Maguire
If you are sick of watching your retail products gather dust on the shelves, it’s time to think about your visual merchandising. In a creative industry, it amazes me how many salon owners go for the cookie-cutter approach when it comes to their retail displays.
Posted on 21st June 2013 by Valorie Reavis
Websites may be one of the first things you did to get your digital marketing on a roll; painting a picture of your business for everyone on the Internet. What you may not have known is that the website remains one of the most important elements of a smart digital marketing campaign.
Posted on 28th May 2013 by Valorie Reavis
Social media marketing advocates used to tout the advantages of joining Facebook, Twitter and similar networks, typically leading with the fact that it was ‘free.’ Real world marketers know that being successful on social networks is far from free as it takes ample time to gain awareness and engage users on social networks.
Posted on 26th May 2013 by Eric Perera
It’s no secret that referrals are the main source of new business for salons and spas, but do you know what influences them? If you think your clients are happy but your referral stream doesn’t tell the story, perhaps it’s time to take a closer look at your client experiences.
Posted on 19th May 2013 by Valorie Reavis
One of the biggest questions any marketing-minded salon owner wants to know is: How much return on investment did we get from this promotion? Whilst we could argue that’s not the only measurement that marks success, it is still something to keep your eye on.
Posted on 13th May 2013 by Debbie Miller
Most people would agree that successful marketing can impact the bottom line of any beauty business. Relationship Marketing is the new buzz and focuses on two ideas; keeping your best clients (spenders and new-client-senders) engaged and coming back while increasing the value the business gets from your other clients.