Posted on 30th July 2013 by Madeline Maguire
You’ve heard the horror stories before, and you may have fallen victim to this yourself. An unhappy client leaves the salon angry, and goes home to tell the world about it on every reviews site they find. Suddenly that review seems to pop up everywhere online, sending the wrong message about your brand to prospective clients.
Posted on 1st July 2013 by Valorie Reavis
Inventory today can easily be one of the largest assets on your balance sheet, yet it’s also one of the most mismanaged areas in our industry. Are you following the best practice rules in your business?
Posted on 30th June 2013 by Madeline Maguire
If you are sick of watching your retail products gather dust on the shelves, it’s time to think about your visual merchandising. In a creative industry, it amazes me how many salon owners go for the cookie-cutter approach when it comes to their retail displays.
Posted on 21st June 2013 by Valorie Reavis
Websites may be one of the first things you did to get your digital marketing on a roll; painting a picture of your business for everyone on the Internet. What you may not have known is that the website remains one of the most important elements of a smart digital marketing campaign.
Posted on 28th May 2013 by Valorie Reavis
Social media marketing advocates used to tout the advantages of joining Facebook, Twitter and similar networks, typically leading with the fact that it was ‘free.’ Real world marketers know that being successful on social networks is far from free as it takes ample time to gain awareness and engage users on social networks.