Posted on 17th April 2013 by Madeline Maguire
Nobody likes hearing bad feedback – but whether you are receiving it in person or via a Spotlight review, you should consider yourself lucky. Why, you ask? Because this client has given you the golden chance of being able to change their mind.
Posted on 3rd April 2013 by Valorie Reavis
You’re already sending out emails to your clients, taking bookings online, and maybe even monitoring your salon’s KPIs against similar businesses, but are you using these tools together to get the best results?
Posted on 11th March 2013 by Debbie Miller
When is the last time you sold a gift card in the chair? If it has been a little longer than you’d care to admit, you aren’t alone. But if you are looking to grow your client base, selling gift cards to your clients is one of the easiest ways to do it.
Posted on 20th February 2013 by Debbie Miller
Beyond the obvious name, address, phone, or email address are the interesting demographic facts that can help you flex your marketing muscles.
Posted on 13th February 2013 by Valorie Reavis
For most salons and spas, the end of the year is the time that owners and managers sit down to review the past twelve months. When evaluating your successes, it’s important to remember the people behind all those appointments and retail sales: your employees!
Posted on 24th January 2013 by Madeline Maguire
Want to make money, retain more clients and attract a few new ones along the way? Hosting in-salon events for your clients is one seriously smart way to do it. So what is the key to holding a successful salon event that will get you the best return on your investment? It all comes down to planning…
Posted on 14th January 2013 by Valorie Reavis
Many skeptical business owners are still hesitant to make the transition to using online booking, favoring the traditional phone conversation and manual booking. Yet those that are already using online booking systems will be the first to list its benefits.