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How to make over your visual displays

Posted on 30th June 2013 by Madeline Maguire

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If you are sick of watching your retail products gather dust on the shelves, it’s time to think about your visual merchandising. In a creative industry, it amazes me how many salon owners go for the cookie-cutter approach when it comes to their retail displays.

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Is your website S.M.A.R.T.?

Posted on 21st June 2013 by Valorie Reavis

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Websites may be one of the first things you did to get your digital marketing on a roll; painting a picture of your business for everyone on the Internet. What you may not have known is that the website remains one of the most important elements of a smart digital marketing campaign.

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Social sharing as a marketing tool

Posted on 28th May 2013 by Valorie Reavis

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Social media marketing advocates used to tout the advantages of joining Facebook, Twitter and similar networks, typically leading with the fact that it was ‘free.’ Real world marketers know that being successful on social networks is far from free as it takes ample time to gain awareness and engage users on social networks.

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The law of referrals

Posted on 26th May 2013 by Eric Perera

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It’s no secret that referrals are the main source of new business for salons and spas, but do you know what influences them? If you think your clients are happy but your referral stream doesn’t tell the story, perhaps it’s time to take a closer look at your client experiences.

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Tracking ROI at the front desk

Posted on 19th May 2013 by Valorie Reavis

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One of the biggest questions any marketing-minded salon owner wants to know is: How much return on investment did we get from this promotion? Whilst we could argue that’s not the only measurement that marks success, it is still something to keep your eye on.

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Turning client data into profit

Posted on 13th May 2013 by Debbie Miller

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Most people would agree that successful marketing can impact the bottom line of any beauty business. Relationship Marketing is the new buzz and focuses on two ideas; keeping your best clients (spenders and new-client-senders) engaged and coming back while increasing the value the business gets from your other clients.

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Responding to negative client reviews

Posted on 7th May 2013 by Madeline Maguire

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Have you ever been caught off-guard by a bad online review and not known what to do? Here are some easy steps to take to help you protect your online reputation.

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