Posted on 1st August 2014 by Madeline Maguire
You’ve heard your competitors are getting great results with their email marketing, but aren’t sure why you aren’t seeing the same ROI. If you’re scratching your head wondering whether consumers are turning away from email marketing, the answer is absolutely not. But their standards have changed....
Posted on 2nd July 2014 by Fleur Murphy
Your database is a digital treasure trove of information about your clients – even the most basic personal details can reveal valuable insights about what makes them tick, and what could encourage them to spend more.
Posted on 13th June 2014 by Paul Rose
Building a strong digital brand is a bit like going to the gym - you'll see small gains each week, but you'll need to stick with it for the long term to reap the real rewards Here are our top three tips to help you flex your online muscles!
Posted on 5th June 2014 by Paul Tate
One of my favorite events is the International SalonSpa Business Network (ISBN), which is the only conference for the head office managers to meet with other franchise or chain salon owners and share ideas. Every year we get to hear from some of the top thinkers in the industry, and 2014 was no different. Over the course of the event, there were a few key themes that really struck a chord with me.
Posted on 5th June 2014 by Lisa Conway
Why do you keep score when you play a game? From football to Monopoly, scoring helps you see how you’re doing!
It’s the same in your salon. Scoring shows your strengths and weaknesses so you can find ways to work better.
Tracking key numbers and sharing them with your team lets you set realistic targets and pinpoint where your weaknesses are.
Posted on 5th May 2014 by Madeline Maguire
Convenience – one little word that means everything to today’s clients. One of the most common, and damaging, mistakes you can make as a business owner is unintentionally making it hard for clients to find, book and return to you.
Posted on 3rd April 2014 by Fleur Murphy
You know your potential clients are searching for your services online, but do you know what drives them to choose you over your competitor around the corner?
Being found online is only half the battle – you also need to get people through the door. Here are our top tips for converting web traffic into new customers for your business.