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Eric Perera

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about the author

Eric Perera is a business development expert. Throughout his career, Eric has helped thousands of businesses increase their profits with smart software solutions. At the forefront of evolving technology, Eric shares his unique insights about the latest exciting tools set to revolutionize the market.



Don't be the next target

Posted on 10th February 2014 by Eric Perera

Thumb Target

Paper or plastic? Over the last few decades at the checkout stands of your favorite stores, you are typically reaching for a plastic card rather than paper money as a form of payment. We have become accustomed to the convenience debit and credit cards bring to our consumer experience, but are we swiping a little too fearlessly?

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Why people hate calling

Posted on 23rd August 2013 by Eric Perera

Why People Hate Calling 228X195

Communicating with clients comes down to speaking their language, and increasingly that doesn't involve a phone call. These days, is calling your clients a way to keep things personal, or is it just plain intrusive?

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The law of referrals

Posted on 26th May 2013 by Eric Perera

Referrability Thumb

It’s no secret that referrals are the main source of new business for salons and spas, but do you know what influences them? If you think your clients are happy but your referral stream doesn’t tell the story, perhaps it’s time to take a closer look at your client experiences.

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