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Effective ways to combine your online software tools

Posted on 3rd April 2013 by Valorie Reavis

SMART Tools to Build Your Business

You’re already sending out emails to your clients, taking bookings online, and maybe even monitoring your salon’s KPIs against similar businesses, but are you using these tools together to get the best results? Using these components as individual and separate tools is like giving a client a new cut without a style. The results are good, but they could be even better. Insightful salon owners know that the best online software packages come with solutions that easily work together to increase your business potential.

Here are just a few of the ways you can use your tools together to help boost your overall success:

Use email marketing to get online bookings

When you send emails to clients, your overall goal is to get them to come into the salon for a service or to top off their beauty supplies. If you already have their attention with your message, why send them offline to make the appointment? Including a link to your online booking portal in your email lets them make the appointment while your info is still fresh in their heads.

Use reviews to get more online bookings

Clients trust referrals and reviews more than any other source when it comes to making a decision about where to take their business. To get more online bookings from your website, use Spotlight to share your positive reviews right to your site. This will encourage visitors that your salon is the right place for them—and they can make an appointment right there as soon as they’re ready.

Use data to guide your efforts

Use comprehensive analytics provided by Scorecard to see where to focus your attention and then use the proper tools to get results. For example, if your new client retention rate is low compared to your competitors, use your gift card tool to run a gift card promotion, which often bring in clients for a second visit. Or, if your online booking rate is down compared to last year, consider adding an online booking link right on your Facebook page.

Valorie Reavis Blog Author

about the author

A marketing professional who has focused primarily on the hair and beauty business for of the past decade, Valorie now runs linkup marketing, a digital marketing agency for the hair and beauty professional. Valorie works to engage clients in the marketing process and help them successfully engage with their clients and community. Energetic and passionate about the industry, Valorie focuses on blending traditional and digital media in order to bring salons closer to their clients.

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