The Stylist's Guide to Gift Cards
Posted on 11th March 2013 by Debbie Miller
When is the last time you sold a gift card in the chair? If it has been a little longer than you’d care to admit, you aren’t alone. Many stylists overlook the humble gift card in favor of upselling retail or services for the simple reason that the financial return of the latter is immediate. But if you are looking to grow your client base, selling gift cards to your clients is one of the easiest ways to do it.
Think about it. Not only are you making that extra sale, but your clients are introducing you to a potential new client that they feel will enjoy your services. In other words, you are bringing clients to see you that are highly likely to return and provide a long-term boost to your business. What’s not to love about that?
The trick to selling gift cards to clients is finding the right moment to bring them into the conversation naturally. One of these could be at the end of the appointment, when you are finishing your blow-dry and the client is thrilled with their results. Consider something along the lines of, "Do you know anyone else that deserves to feel what you are feeling now?"
Mapping out the major gifting calendar months of the year and using them as an angle to sell gift cards is another great strategy. Around Mothers’ Day you could ask if they were getting anything for any special moms in their life, and if they have yet to purchase anything, why not spoil her with a gift card from your salon? The same goes for Fathers’ Day, the holidays, Easter (great alternative to chocolate) or student graduation season.
The holiday season may seem like the natural time for gift cards to sell themselves, but bringing them into your daily upselling routine is one of the smartest ways to grow your business in the long run.