Social sharing as a marketing tool
Posted on 28th May 2013 by Valorie Reavis
Social media marketing advocates used to tout the advantages of joining Facebook, Twitter and similar networks, typically leading with the fact that it was ‘free.’ Real world marketers know that being successful on social networks is far from free as it takes ample time to gain awareness and engage users on social networks. And time in our industry is never free.
Aside from your standard network postings, discussions and relationship building, sharing things you do and your client activity is important, too. It is, after all, the lifeblood of your business and can have some seriously positive effects in acquiring new clients. Here are some ways you should be integrating your marketing channels to get the most from everything you do to promote your business.
Capture Bookings in More Places
Studies have shown that when users are in Facebook, they like to stay there. So, ads and campaigns that have links that take the user to an external website have a lower performance rate than the links that take users to your Facebook page. That’s why installing a Facebook application to allow your users to book their appointments right on Facebook will get you more bookings than taking them to your website.
Sharing Positive Reviews
We all know how hard (and emotional) building up your review networks can be, so why not get your hard earned kudos out there to spread the cheer about your business? Think about sharing your reviews (or at least certain, select reviews) on your website and your Facebook page. If you utilize a software, like Shortcuts, to gather and manage your reviews you can typically automate this process to publish your reviews in the right places to help you get more exposure.
Get Clients Sharing
A strong marketing program doesn’t stop with you doing the talking. The best (and strongest) initiatives have clients doing the talking. Give your clients a voice with sharing features after they’ve made a booking, so they can share their upcoming appointment with their friend or share your latest email newsletter offer. Making sure you have links for sharing and joining your social networks is one of the simplest and most effective things you can do for your integrated and interconnected marketing program.