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How to Get Your Team Talking About Promotions

Posted on 16th September 2013 by Valorie Reavis

How to Get Your Team Talking About Promotions

You’ve seen enough elections to know that one voice is not powerful enough to win anything. However, when you have many voices, the volume goes up and your message is heard. The success of your salon promotions is similar – the more voices you get behind you, the more clients and their friends hear about your promotion.

So, the trick is to get people talking about your promotion. A lot. This always starts with your employees as they have the strongest, most direct connection to your clients. But sometimes, your employees don’t want to talk about promotions, forget about it half of the time, or don’t feel comfortable holding the megaphone to their mouth. Here are a few ideas to get your staff to step up to the promotional challenge this holiday season:

Referral Incentives

Just like you reward your clients for referring new clients, you should reward your employees for getting clients to sign up for your promotions. When creating your promotion and looking at your return on investment, always include special payouts to your employees to encourage them to help you achieve the business goals. If you don’t want to offer a referral fee % or nominal amount, consider a lucky dip. Wrap a bunch of presents ranging in value that the staff gets to pick from each time they get a client to sign up.

Top Earner Title

Everyone likes to be the best. It’s amazing what one will do to climb their way to the top and then stay there, even if it is only the king of the salon promotional castle. Come up with top earner privileges for your best sales person in the salon. This could be across the board with retail (perhaps double points for promotions), you could just have a separate prize for each campaign or the same prize for regularly scheduled promotions. Examples include a special parking spot, first roster pick, paid vacation days etc.

Give Them a Hero Complex

Promotions that reward your employees by making them their clients' hero will push your employees into the limelight. They like to make their clients happy so promotions that make them look good, without adding work or effort, will have your employees talking it up. Think holiday gifts – when clients come in during the month of December, they get a free sample gift from their stylist that includes a special offer for January appointments.

Have you run an employee promotion that worked wonders in your business?

about the author

about the author

A marketing professional who has focused primarily on the hair and beauty business for of the past decade, Valorie now runs linkup marketing, a digital marketing agency for the hair and beauty professional. Valorie works to engage clients in the marketing process and help them successfully engage with their clients and community. Energetic and passionate about the industry, Valorie focuses on blending traditional and digital media in order to bring salons closer to their clients.


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