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Keeping the Flame Alive with Clients

Posted on 3rd February 2014 by Madeline Maguire

Keeping the Flame Alive with Clients

Love is in the air this month, so what better time to focus on keeping the flame burning with your clients? These days, if you aren’t actively romancing your customers, you can be sure that somebody else is!

So when you’ve got a business to run, how can you help to keep the spark alive with your clients, without running yourself into the ground? These handy automation tricks will keep you sane, while spreading the love to your clients all year round.

Be present 
Your point of sale is a goldmine of information about your clients – from their last visit to their birthday. Use this to make your clients feel loved with automated email marketing, triggered by your system. Whether it is a 'we miss you' email because a client hasn’t been back to see you in a while, or a birthday gift voucher, these simple campaigns will keep your clients thinking about you, and coming back more often throughout the year. Surprise your clients with these thoughtful messages and rewards, and watch your relationships flourish.

Consider their needs
Consideration is one seriously sexy quality – and in our business that means thinking about our clients’ wants and needs at all times. If many of your clients work during the day, consider implementing automated text message confirmations, allowing them to respond with ‘yes’ or ‘no’, without interrupting their busy day.

Ask them for feedback
Nothing shows your clients that you care like asking for feedback – and doing so in an online survey will put many clients at ease to tell you how they really feel. Setting up your ‘review requests’ to go out automatically will keep your dialogue open and consistent over time. Your clients will be reminded that you value their opinion and want to keep them happy.

Show them off
Have a website or thriving Facebook page? Set your reviews up to stream onto your pages. It’s the perfect way to show you value what they have to say, while improving your own online reputation.

How do you nurture your client relationships throughout the year?

 

about the author

about the author

Madeline is a seasoned marketing specialist, having worked with a wide range of consumer and trade brands throughout Australia, New Zealand and the United States. Working in a global role at Shortcuts, Madeline executes marketing strategies throughout the USA and Australian markets.


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