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Is your data under lock and key?

Posted on 7th May 2015 by Fleur Murphy

Lock Blog

How many times have you given out your personal details online without batting an eyelid?

From online shopping, to social media, to simply working day-to-day on a computer, digital information sharing has become so commonplace it’s easy to be lulled into a false sense of security.

The truth is, your database is the lifeblood of your business, and breaches to your information could have a huge impact on your bottom line. Here are our top tips to ensuring your valuable data is under lock and key – and stays there.

The issue: Looks can be deceiving

Scammers these days are getting smart. They’ll do anything they can to convince you they’re legitimate, and aren’t about to rip you off or steal your life savings. Scam emails often look like the real thing – for example, some scammers will send you an email that looks just like one your bank might send, and even clicks through to a page that looks just like your bank’s website.

The answer: Take a closer look

So how do you tell the difference between an offer from a trusted source, and a scammer who wants to steal your hard-earned money? One key thing to remember is that a legitimate business will never send you an email asking you for your password. If they do – beware! Don’t click on the email, and contact the real business immediately to let them know there is a potential scam around.

The issue: You’ve lost everything

We’ve all been there – you’ve been run off your feet all day, you’re struggling to find the time to breathe, let alone take a proper break, and BAM! your computer dies. If you didn't 'remember' to back up your database, you could have just lost invaluable information including your client data, transaction history and future appointments. 

The answer: Automated backups!

Automated backups can be a lifesaver when your computer crashes, or when faced with theft or damage to your hardware. With BackMEup, your valuable data is backed up off-site every few hours, and can be retrieved with just one phone call to Shortcuts. 

The issue: Internal security issues

You discovered some unusual activity in your system and there's money missing from the till. You can track the transactions to one staff member's pin, but they say they shared their access code with the rest of the team. How do you get to the bottom of the story?

The answer: Be strict on security 

Sharing pin codes should be a very serious offense - and enforced strictly in your business. Make sure your staff members know the consequences of doing this and why it's important to never share this information. To take this to the next level, you can also implement the Shortcuts fingerprint security system. 

Fleur Murphy

about the author

Fleur Murphy is a strategic thinker and marketing expert with a passion for the hair and beauty industry. With her drive to build strong brands, Fleur has helped businesses across Australia achieve tangible results from their marketing activities. At Shortcuts, Fleur focuses on strategies to help salons, spas and clinics get the most out of their business technology.

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