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Setting Your Marketing Calendar for 2016!

Posted on 18th January 2016 by Madeline Maguire

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Congratulations - you’ve made it through the holidays! 2016 is here, and it’s time to set your eyes on the prize, and start tackling those business New Year’s resolutions.  

If your business goals for the year include attracting more new clients, keeping your existing ones loyal, or increasing your profitability, executing a consistent marketing calendar is key.

If you’re struggling to find twelve topics to fill out your calendar, the good news is that the year is filled with holidays and events that provide the perfect opportunity to promote your business. Here are some ideas to get you started: 


In January, your clients are thinking about a fresh start, making it the perfect time to consider a New Year makeover special. It's also the perfect time to upsell any treatments or services to nourish damaged winter skin or hair. 

Key events

  • New Year’s Day  
  • Martin Luther King Day


Help your clients spread the love on Valentine's Day with a gift card promotion. As well as email campaigns, don't forget signage on your windows and social media pages to catch the eye of your clients' significant others.  

Key events

  • Valentine’s Day 
  • Super Bowl 
  • Academy Awards


Your clients are sick of winter and ready to spring into a new season. Make the most of this by offering revitalizing spring specials. 

Key events

  • First day of Spring
  • St Patrick’s Day
  • Easter


Hair Stylist Appreciation Day (April 30) is a great excuse to run a cheeky promotion or fun event in honor of your team. Now is also a good chance to showcase your beautiful staff profiles across your social media channels and website. 

Key events

  • Hair Stylist Appreciation Day 
  • April Fool’s Day
  • Earth Day
  • Passover


Mother's Day and prom season are great opportunities to run group package promotions and special events. Why not promote a special for mothers and daughters? Or a "Mom's Night" event at your salon? 

Key events

  • Mother's Day
  • Prom season 
  • Cinco de Mayo


June is all about gift cards for grads and dads, and of course wedding season. There's a lot going on in June, so be sure to have your campaigns planned well in advance to make the most of every opportunity. 

Key events

  • Graduation season 
  • Father's Day
  • Wedding season


It's time to get patriotic! Many of your clients will be headed to Independence Day/Canada Day events this month, so help them get into the spirit by promoting fun patriotic services. Temporary red, white and blue hair color, or flag themed mani/pedis anyone? 

Key events 

  • 4th of July
  • Canada Day


Baby it's hot outside! Why not throw a sizzling summer sale, promoting strategic products and services? You can also use this time to highlight any services on your menu that help clients beat the heat - think cooling facial, anti-frizzing treatments etc. 

Key events

  • Summer holidays 


As students head back to school, now is the perfect time to build your scholarly client base. Consider offering a special student price on certain slower days and promoting this to your database. 

Key events

  • Back to school
  • First day of fall


As well as spooky Halloween specials, October is the time to start promoting your holiday offerings. Invite clients to pre-book their holiday party appointments, host an educational event on how to mtaintain salon styles at home, and bundle retail products together into gift packages. 

Key events

  • Halloween 


Black Friday & Cyber Monday aren't just for big retailers - they are also the perfect chance for you to generate revenue for the coming months. You could do a buy one, get one free gift card special for clients - not only do you get an immediate sale, but if they pass them on to friends, you get two potential new clients. 

Key events

  • Thanksgiving 
  • Black Friday 
  • Cyber Monday


With the holidays in full swing, you might be tempted to forget about marketing for the month - however now is the time to book clients in for January/February to protect yourself from the dreaded post-festive slow-down. Why not offer an incentive for clients who book their next appointment during this period? 

Key events

  • Holidays 

What's on your marketing plan for 2016?

Blog Author Madeline

about the author

Madeline is a seasoned marketing specialist, having worked with a wide range of consumer and trade brands throughout Australia, New Zealand and the United States. Working in a global role at Shortcuts, Madeline executes marketing strategies throughout the USA and Australian markets.

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