Setting Your Marketing Calendar for 2016!
Posted on 18th January 2016 by Madeline Maguire
Congratulations - you’ve made it through the holidays! 2016 is here, and it’s time to set your eyes on the prize, and start tackling those business New Year’s resolutions.
If your business goals for the year include attracting more new clients, keeping your existing ones loyal, or increasing your profitability, executing a consistent marketing calendar is key.
If you’re struggling to find twelve topics to fill out your calendar, the good news is that the year is filled with holidays and events that provide the perfect opportunity to promote your business. Here are some ideas to get you started:
In January, your clients are thinking about a fresh start, making it the perfect time to consider a New Year makeover special. It's also the perfect time to upsell any treatments or services to nourish damaged winter skin or hair.
- New Year’s Day
- Martin Luther King Day
Help your clients spread the love on Valentine's Day with a gift card promotion. As well as email campaigns, don't forget signage on your windows and social media pages to catch the eye of your clients' significant others.
- Valentine’s Day
- Super Bowl
- Academy Awards
Your clients are sick of winter and ready to spring into a new season. Make the most of this by offering revitalizing spring specials.
- First day of Spring
- St Patrick’s Day
Hair Stylist Appreciation Day (April 30) is a great excuse to run a cheeky promotion or fun event in honor of your team. Now is also a good chance to showcase your beautiful staff profiles across your social media channels and website.
- Hair Stylist Appreciation Day
- April Fool’s Day
- Earth Day
Mother's Day and prom season are great opportunities to run group package promotions and special events. Why not promote a special for mothers and daughters? Or a "Mom's Night" event at your salon?
- Mother's Day
- Prom season
- Cinco de Mayo
June is all about gift cards for grads and dads, and of course wedding season. There's a lot going on in June, so be sure to have your campaigns planned well in advance to make the most of every opportunity.
- Graduation season
- Father's Day
- Wedding season
It's time to get patriotic! Many of your clients will be headed to Independence Day/Canada Day events this month, so help them get into the spirit by promoting fun patriotic services. Temporary red, white and blue hair color, or flag themed mani/pedis anyone?
- 4th of July
- Canada Day
Baby it's hot outside! Why not throw a sizzling summer sale, promoting strategic products and services? You can also use this time to highlight any services on your menu that help clients beat the heat - think cooling facial, anti-frizzing treatments etc.
- Summer holidays
As students head back to school, now is the perfect time to build your scholarly client base. Consider offering a special student price on certain slower days and promoting this to your database.
- Back to school
- First day of fall
As well as spooky Halloween specials, October is the time to start promoting your holiday offerings. Invite clients to pre-book their holiday party appointments, host an educational event on how to mtaintain salon styles at home, and bundle retail products together into gift packages.
Black Friday & Cyber Monday aren't just for big retailers - they are also the perfect chance for you to generate revenue for the coming months. You could do a buy one, get one free gift card special for clients - not only do you get an immediate sale, but if they pass them on to friends, you get two potential new clients.
- Black Friday
- Cyber Monday
With the holidays in full swing, you might be tempted to forget about marketing for the month - however now is the time to book clients in for January/February to protect yourself from the dreaded post-festive slow-down. Why not offer an incentive for clients who book their next appointment during this period?
What's on your marketing plan for 2016?