Premiere Show Classes- Shortcuts Salon & Spa Software
// Date Posted: 5/1/2012 11:03:36 AM
Debbie Miller, of Shortcuts Software, will be leading two education sessions at Premiere Orlando this June, focusing on helping salons and spas build their business. With years of experience as both a hair stylist as well as a business development expert, Debbie will bring the attendees of Premiere Orlando a host of information that will surely help them drive sales back in their business.
Sunday 1-2:30p “The Beauty of Referral Building”
The secret to building a business is that you don’t… Your clients do it for you. Learn how to effectively market yourself, your business and accelerate your revenue by understanding your client base. Studies show that referred clients generate higher margins than other clients. Debbie Miller shares simple, strategic techniques you can use at your salon to build a solid stream of new business.
- Are all clients created equal?
- How to be the “Talk of the Town”
- Formula for $40,000 increase
You will leave with the proven formula to increase your income, build a solid business and a better understanding of how to use technology with exceptional customer service. This 90 minute class is fun, fast and filled with “realistic strategies” that can be executed immediately in your business!
Monday 3-4:30p “Not Selling But Retailing”
The concept of “retailing” is not “selling” products. Rather it is the art of teaching a client how to duplicate the look they get in the chair. Stylists are often afraid of being that pushy salesperson and risking a high ticket price and/or decreasing tip. In this class, Debbie Miller will go over the clues and signs that clients continually give their stylist, begging for their expertise.
- Why Retail?–“The Truth”
- I’m too cool to sell!
- Retailing- not Selling- the difference
Learn how to make professional recommendations that transform not only your retail sales, but the culture of your business. Look we all know clients buy- join Debbie Miller in learning the skill of having them buy from you!
About Debbie Miller
Debbie Miller has influenced the earning capacity of salon professionals for the past 20 years. As part of the Redken Artist network for 18 years, Miller shared business trainings with professionals on a global stage focusing on increasing service and retail behaviors that immediately impacted their business. Industry altering programs such as “Power Booking”, The Business Connection” and “The Assistant Training Program” continue to challenge the status quo of how to effectively work in contemporary salons today.
Passion, dedication and honest truth is combined with easy to use, simple strategies delivered by an authentic source- a hairdresser.
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