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Introducing Shortcuts Set & Forget™ MarketingBy: Valorie Reavis // Date Posted: 4/6/2009 10:38:15 AM
The face of hair and beauty marketing has changed forever! April 6th, 2009 – Long Beach, CA – Email marketing has become the preferred medium for communicating with clients and promoting products and services, however it’s never been quite as powerful as with Shortcuts Set & Forget Marketing. Using the purchase history and demographics stored in the Shortcuts database to create highly targeted and relevant emails, Set & Forget is more effective than any other system on the market. Not only is it distributed to a target audience, it is also completely automatic. Campaigns are setup once and then the campaigns run automatically thereafter, whether it’s an ongoing campaign such as a New Client Welcome or an annual campaign such as Mothers Day. Set & Forget Marketing™ offers the flexibility of designing your own emails as well as offering a series of pre-designed templates and campaigns including:
“Too often owners purchase software to keep track of their client details in order to conduct marketing campaigns, but they never set aside the time to actually execute,” said Paul Tate, CEO for Shortcuts North America. “Set & Forget gives them the ability to market to their clients like they always wanted and they are timely campaigns that are sure to be relevant to the end-client and therefore more effective at driving more revenue.” Set & Forget™ Marketing is far more than just your standard email marketing service. It is fully integrated into Shortcuts Software, allowing clients to update their contact details online, which in turn automatically updates their information back into the Shortcuts database. It also is connected to the Shortcuts online booking solution, BookME™ which gives clients no excuse but to book their next appointment right then! Set & Forget™ Marketing also offers client surveys to gather additional feedback – valuable for business improvement. Surveys can be created from scratch or taken from the library of suggested survey topics such as new client and non-returning clients. “This will revolutionize salons and spas marketing campaigns, making it easier than ever to generate successful campaigns,” said Tate. “It takes so little time to set up and it’s even easier to check the powerful reporting tools and ensure your return on investment is maximized.”
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