//Hot topic of the Month

Holiday Promotion Planning

It never fails. As soon as everyone starts settling into summer, it seems like it’s time for back-to-school shopping! And the sunscreen still has the packaging on it!

As much as we’d like to think we’re in complete control, time stops for no one. This is especially true when planning marketing promotions well in advance for the fall season as well as the all-important holiday season. A well-planned promotion can make the difference between break-even or a huge return, so it’s important to really think about all aspects of promotion planning and give each promotion some brain power.

Evolve Online has covered standard marketing pieces for the hair and beauty industry in the past and highlighted promotional basics, but in light of this promotion-heavy season looming upon us, the editorial team decided to hone in on this topic and give you some planning tools that can help you get organized.

Read more >>


//Monthly Offer

New Training Webinar Format!

Due to the success of the Spring series of webinars, and a lot of requests for introducing new topics, Shortcuts is proud to introduce a new Fall series of webinars!

Client Behavior

Managing Money

Front Desk Procedures

End-of-Day

Confirmation Manager

Paying People

Client Consultations

Gift Certificates

Loyalty Clubs

Credit Cards

Each webinar is $39.95, or when you sign-up for 3 you get the 4th session for free!  This is a savings of 75% over the traditional hourly training available from Shortcuts and you get exclusive tools and tips that are not available anywhere else. 

Starting in September, these webinars are only available through November so don’t miss out on this valuable information! 

Call your Business Development representative now to make sure you reserve your seat at 866-678-7324 or email businessdevelopment@shortcuts.net!


//True Gossip

7 out of 11 winners at the Sapphires use Shortcuts

Manchester, May 2009 - Shortcuts Software enjoyed an unequalled success at the Sapphires as seven out of the eleven winners are salons that use Shortcuts. This incredible achievement is in addition to 60% of all the finalists being Shortcuts salons.
The Sapphires are the first ever awards that recognize and reward success in the franchise sector of the hair industry. The Sapphires recognize the exceptional professional skills which create franchise success and the award categories reflect essential business drivers. There were eleven categories overall, six for franchisees and five for franchisors, some of which include The Best Use of Technology, Best Local Marketing, Best Corporate Image, Franchisor of the Year and Franchisee of the year.

Read more >>


//Tricks of the Trade
Q.
When I create a new employee how can I assign a pin number and level of security?
A.
Tony Visessung
Helpdesk

Pretty easy, and very important for maintaining control over the system.

  1. Go to Employees
  2. Select your employee alias from the drop down list
  3. Select Pin. Enter the new pin number. Re-enter pin to confirm
  4. Go to Setup / Configuration / Security
  5. The new employee will be under unassigned
  6. Click on the drag bar to select the employee. Drag the employee to the relevant security level.
  7. Select done. Employee will now have a pin number and the access level assigned.

Remember to do this when adding a new employee!

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//Speak Out
What topics would you like Evolve Online Editors to research and include in future newsletters?

Answer now >>

Shortcuts Software

North America

One World Trade Center, Suite 1750 Long Beach, CA 90831
PH: 866 678 7324
www.shortcuts.net

Australia and Asia
66-68 Bowen St Spring Hill QLD
PH: +61 7 3834 3232
www.shortcuts.com.au

UK and Europe
Stafford Court, 145 Washway Rd, Sale, Cheshire, M33 7PE
PH: +44 0161 972 4900

www.shortcuts.co.uk