NOVEMBER 2010
Hot Topic of the Month
Are you checking the stats?
At the end of the day, you count up your cash drawer.  At the end of the week, you look at how many clients you saw.  At the end of the month you analyze your earnings (and sometimes losses).  How often are you reviewing your email results?

Just because your email-marketing program can run on autopilot, doesn’t mean you shouldn’t check in on its performance!  Reviewing the performance of your email campaigns will help you continuously improve on the factors that influence the results. 

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Monthly Offer
Email Marketing Scholarship Program
We know you are busy and don’t have time to be the expert on everything.  So, we’ve hired an email-marketing expert from a hair and beauty marketing consultancy company, linkup marketing, to help Shortcuts clients improve their emails.
  • Documented 12-month email strategy for 2011.
  • All your emails written by email experts.
  • All reports set-up so you can track ROI.
  • Launch campaign for your email program to get more emails.
  • Email best practice training for your team.

Shortcuts clients that sign up for the program before December 15th, 2010* will receive a $200 scholarship to go through the program.  Contact your Shortcuts representative at info@shortcuts.net or
866-678-7324 to sign up to get your email program rockin’ in 2011!

*You must also complete the program with linkup marketing before April 30th, 2011 to qualify.  An active Set & Forget Marketing system is also required to qualify.
True Gossip
Free Front Desk Optimization Webinars
November 3rd, 2010 - Huntington Beach, CA – Shortcuts Software offers free online seminars covering three key aspects of running a profitable front desk. 

Each attendee also will receive a $5 gourmet coffee gift card when they fill out a survey after the webinar and will also receive a chance to win a professional espresso machine for their salon or spa.

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Tricks of the Trade
Angelique Gonzales
Educator
How can a re-print a receipt if I have already ended the sale?
  1. Don’t worry, our fingers sometimes get a mind of their own, too, so thankfully there is a quick fix for this!
  2. Click on your Point of Sale icon in your navigation bar.
  3. Click the transaction button at the top of the screen.
  4. If the transaction was on a previous day, click date and select the date of transaction.Find the transaction number & client that you need to reprint the receipt for and right click using your mouse and select ‘Print Receipt.’ If you are using a touch screen you may press and hold on the transaction and select ‘Print Receipt’
Events
 



International Salon & Spa Expo
January 29th to 31st
Long Beach, CA
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Shortcuts Software

North America
7777 Center Avenue
Suite 100
Huntington Beach CA 92647
+1 866 678 7324
www.shortcuts.net

UK and Europe
Dalton House
Dane Road, Sale
Cheshire M33 7AR
+44 161 972 4900
www.shortcuts.co.uk

Australia and Asia
166 Knapp Street
Fortitude Valley QLD 4006
+61 7 3834 3232
www.shortcuts.com.au