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Marketing
Shortcuts Marketing feature allows you to strategically identify
and market to your clients. Increase service or product sales by targeting specific
client groups.
Using the powerful Shortcuts Salon database search engine you can source clients
by their purchasing history, demographics, date ranges,
new clients, client referrals, non-returning clients, birthdays and much more.
Combine your search results with a powerful letter and you have a targeted audience
for the perfect promotion. Up-to-the-minute client databases can be accessed and extracted for effective campaigns to build your business.
Client Loyalty Clubs
Capitalise on your most valuable asset by introducing a client incentive program
above and beyond the standard discount. Shortcuts supports and manages a points-based
system whereby clients are rewarded based on the dollar amounts they spend -
the more they spend, the more they earn. It’s a win-win situation; your
valued clients are rewarded and encouraged to return resulting in increased client
loyalty.
History Visit Notes & Details - NEW
Now you can keep a closer eye on your professional stock levels as the new History
Notes and Visit Details feature allows you to record the quantity of each professional
product used for services for each client. This is a more standardised way of
entering client visit notes with results accessed and evaluated from reports.
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