Marketing
The Marketing function is your simple and incredibly effective
route to increasing turnover and profit.
Using the information Shortcuts stores about your clients, you
can easily discover:
- Non-returning clients
- Upcoming birthdays
- Clients not purchasing products
- Clients purchasing only certain products or lines
- And much more
Using this information, you can send a letter, email or SMS to any of these
groups. For example, it becomes an incredibly simple process to send birthday
wishes and offer 10% off a product within a month. Shortcuts turns marketing
into a routine, low-pressure way to increase stock movement. You could even
concentrate on harder to move lines, or start a colour promotion. Shortcuts
will make it second nature to run regular promotions, increasing your retail
sales, boosting client retention and spend, ultimately making you more money.
Client Loyalty Clubs
Client loyalty is your most valuable asset, keep your clients coming back
by introducing a client incentive program.
Shortcuts supports a points-based system whereby clients are
rewarded based on what they spend. The more they spend the more points they
earn. It’s
a win-win situation - your valued clients are rewarded and encouraged to return,
resulting in increased client loyalty.
History
Visit Notes & Details
Now you can keep a closer eye on your professional stock levels.
The History Notes and Visit Details feature allows you to record the quantity
of each professional product used for each client. Shortcuts will ensure this
level of accuracy and control will become second nature to your salon.
Related Xpress features
|