Maxine is a Flagship L’Oréal Professionnel Haircolor Center located in downtown Chicago. A coveted beauty destination, Maxine is renowned for their talented team, specializing in haircutting, styling as well as the latest color techniques.
Maxine has maximized their business efficiency and achieved tremendous results with online marketing since implementing Shortcuts in 2012. With their stylish, touchscreen appointment book showcased throughout the salon, staff can now easily view the status of different clients and work more efficiently throughout the day.
Utilizing the Shortcuts cloud-based reporting dashboard, the team at Maxine can monitor their performance on key KPIs and track their progress. Online booking has helped Maxine convert web traffic to bookings and reduce phone calls to the front desk, with the salon now averaging 440 online appointments a month.
Maxine has used the Shortcuts instant client feedback platform to monitor their guest experiences, collecting over 900 ratings & reviews and achieving their impressively high Net Promoter Score of 85.