BACKGROUND

Maxine is a Flagship L’Oréal Professionnel Haircolor Center located in downtown Chicago.  A coveted beauty destination, Maxine is renowned for their talented team, specializing in haircutting, styling as well as the latest color techniques. 

GOAL 

Maxine decided to switch software providers because they needed a system powerful enough to handle their complex, departmentalized business structure, with over 40 staff working across three levels of the salon.

SOLUTION 

Maxine has maximized their business efficiency and achieved tremendous results with online marketing since implementing Shortcuts in 2012. With their stylish, touchscreen appointment book showcased throughout the salon, staff can now easily view the status of different clients and work more efficiently throughout the day.

Utilizing the Shortcuts cloud-based reporting dashboard, the team at Maxine can monitor their performance on key KPIs and track their progress. Online booking has helped Maxine convert web traffic to bookings and reduce phone calls to the front desk, with the salon now averaging 440 online appointments a month.

Maxine has used the Shortcuts instant client feedback platform to monitor their guest experiences, collecting over 900 ratings & reviews and achieving their impressively high Net Promoter Score of 85.

RESULTS 

"Shortcuts has revolutionized our business. As soon as we launched online booking, the results were instant. I love that clients can now Google us, find our website and immediately book an appointment. On top of it all, training our staff on the appointment book is ridiculously easy – the touch-screen design is fun, brilliant and looks like the future.”  - Tracey Moran - Maxine Salon Manager 

FREE TRIAL

To find out more about Shortcuts or to book a free online demonstration, fill out the form and we'll be in touch!

Hair

 



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INDUSTRY KPI'S - DEC 2012
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