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Webinar Library


Posted on 31st March 2017 by Angel Gonzales

Marketing Automation

Marketing departments try to automate repetitive tasks such as emails, social media, texts and reviews. The technology of marketing automation makes these tasks easier. This webinar will show you how to use Shortcuts to create more time to yourself. 

This webinar will show you: 

• How to automate email messages. 
• Where to track campaign progress. 
• The benefit of confirmation text and email messages. 
• Where to check your Key Performance Indicators so that you know which campaigns to run.

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The Unforgettable Guest Experience

Posted on 31st March 2017 by Angel Gonzales

Client Experience

We use mobile technology in everyday life so why not in the salon? From reminding your clients of their upcoming visit to access to client information and history records and the ability to rebook via a tablet when still in the chair. This webinar shows how technology can help your clients have an unforgettable guest experience.

You will learn:

• Making a booking via the app, Facebook and website
• Before Each Visit - 2-way text reminders and appointment confirmation
• On arrival - Client Information and History records
• In The Chair - Previous Consultation Information (including before and after photos) and Rebooking
• At the Checkout - Point of Sale, Retail and Checkout
• After the visit - Ratings and Reviews and Social Media integration

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Boosting business efficiency with Shortcuts reports

Posted on 1st August 2016 by Angel Gonzales

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Want to improve the way you do business? Watch this webinar to learn about the Shortcuts reports designed to help you work smarter and increase revenue by boosting business efficiency.

 We will show you which reports to use to:

  • Pinpoint key areas of profit and loss in your business
  • Boost appointment book scheduling efficiency 
  • Maximize retail profitability 
  • …and more!

After the visit - Ratings and Reviews and Social Media integration

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Time-Saving Appointment Book Tricks

Posted on 31st May 2016 by Angel Gonzales

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The Shortcuts Appointment Book is packed with handy features built to make your life easier. Watch this webinar recording to learn all about some of the latest time-saving additions to the appointment book, to help you maximize efficiency at the front desk.

We cover:

  • The fastest way to reschedule client appointments
  • Grouping Clients in the appointment book
  • How to effectively manage your waitlist
  • The different ways you can view upcoming appointments
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How to Deep Clean Your Database

Posted on 30th April 2016 by Angel Gonzales

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Your salon client database is the heartbeat of your business, and it’s incredibly important to keep it healthy and clean. Watch this webinar to find out how to build and maintain your dream client database that will help you boost your marketing campaigns, increase loyalty and identify trends in your customer base.

You’ll discover how to:

  • Set up new clients and make the most of the client card
  • Let clients enter their own data with Online CICs
  • Make sure your client details are always up to date
  • Check for duplicate client records and merge clients
  • Understand the key reports that will help you maintain your data.
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Inventory Management 101

Posted on 7th April 2016 by Angel Gonzales

Inventory Webinar Thumb

Managing your inventory effectively has a dramatic impact on your bottom line. Watch this video to learn about the tools in Shortcuts designed to simplify the process. We will cover how to:

  • Add a new supplier, company, line and products 
  • Create an order
  • Receive an order 
  • Evaluate product movement history 
  • Understand how to use product levels
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