25 things you may not believe happened 25 years ago
It's 25 years since Shortcuts was born but how much of 1994 do you remember?
Dec / 04 / 2019Read More
6 kinds of gift-givers and what to sell them
They say that there are only a few types of gift-givers around birthdays or the holidays – all of which take their own spin on purchasing presents for their loved ones. The thing is all of these people are your clients! So how can you serve up a few tantalising present options to help take the guesswork out of gift giving for them?
Nov / 04 / 2019Read More
The content pillars of social media
To start creating a framework for your social strategy, begin by getting to know the content pillars and choosing five or six content categories to cycle through. Here are 10 examples of content pillars that are applicable to the salon industry. Have a read, then take your pick!
Sep / 30 / 2019Read More
5 ways to make a lasting impression with email + SMS marketing
Making a lasting impression is one major way to cast your business into the success stratosphere. And we have a hot tip for you… One of the most essential tools in your marketing toolkit to craft this fab impression is email and SMS marketing.
Sep / 11 / 2019Read More