Building my business

10 gift card marketing ideas for the holidays

Madeline Maguire Oct / 09 / 2019
shortcuts software blog ten gift card marketing ideas for the holidays

Are you ready to rock your holiday season sales targets? Chances are, gift cards are going to play a huge part in getting you there.

Before you dust off the same old displays that you had last year, here are some marketing ideas designed to help your gift cards fly off the shelves – keeping your pockets, as well as your appointment books, filled well into the New Year.

1. The helpful reminder

Are you guilty of leaving holiday shopping to the last second? So are your clients! Email them early to remind them that your cards could be the perfect addition to their shopping list.

2. Get social

Your social media pages are the perfect place for creative gift card promotions. Post beautiful images of the cards, consider taking pictures of gift card givers and recipients when they are in the salon, or do a social media give-away with a card as the top prize.

3. Makeover your front desk displays

Grabbing your clients’ attention with a gift card display at the front desk will dramatically impact your holiday sales. If yours are in need of a makeover, why not make it in to a fun competition for your staff?

4. Get in their faces

Why restrict your promotional materials to the front desk? There are many places that you can promote gift cards throughout the salon – think stickers on your mirrors and front door, a message on your receipts and even signage in the bathroom.

5. Refresh your design

Is it time to makeover your gift card design? Taking the time to do this creates a great icebreaker to bring them up to every client, and grab their attention.

6. Make the most of packaging

Your packaging should reflect your brand, as well as the experience your clients can expect to have with you. A beautiful card backer or box can transform the experience for the giver and recipient. Having samples of these arranged at the front will help your clients imagine giving them to their loved ones!

7. Generate referrals

If you’re looking for a way to reward your VIP clients, a gift card is a seriously smart way to do it. You can give them one to use themselves as a special ‘thank you’ as well as one to give to one of their friends. Not only are you nurturing the relationship – but you get introduced to a potentially lucrative new client.

8. Bundle with a purpose

Bundling a gift card in with purchases over a certain value is a great way to incentivise product and treatment sales! This trick will help you maximise every sales opportunity through the season.

9. Give back

The holidays are a time when everyone loves to give back, so spread those warm and fuzzy feelings by donating a gift card to a local charity initiative. If you find the right partner, this can be a great way to gain exposure to potential new clients.

10. Motivate your team

The most important ingredient to a successful gift card season is a motivated team. Internal competitions or incentives for reaching certain numbers are a great way to get your staff on board and boost morale during a busy time.

Madeline Maguire
Madeline is a seasoned beauty marketing specialist, having worked with a wide range of consumer and trade brands throughout Australia, New Zealand and the United States. Working in a global role at Shortcuts, Madeline executes marketing strategies throughout the USA and Australian markets.

Related articles

shortcuts software blog holiday marketing masterclass
Webinar / How to use Shortcuts

Holiday marketing masterclass

Do you want to make the 2015 holiday season your most successful yet? Watch our FREE holiday marketing masterclass to learn how you can supercharge your marketing for the holidays and beyond!
Sep / 30 / 2019
Angel Gonzales
Read More
shortcuts software blog how to become a marketing maven
Blog / Building my business / Growing my tribe

How to become a marketing maven

We have a little secret for you: marketing is about more than just playing around on Facebook. Don’t get us wrong, marketing is fun and it can also be simple once you’re in the know. If words like SEO send your head spinning, then sit down and let’s work through this together.
Jun / 05 / 2019
Caitlin Adamson
Read More
shortcuts software blog influencer marketing haircut
Blog / Building my business / Growing my tribe

Influencer marketing 101

After the big move towards social media, influencer marketing is the new wave of digital marketing that’s having a BIG impact for big and small brands alike. So what is influencer marketing? Influencer marketing is the new word-of-mouth advertising.
Oct / 24 / 2019
Danielle Lewis
Read More