Breaking the barrier with your clients

dallasdeegan Jul / 01 / 2018

Salon Cloud technology

The hustle and bustle of a thriving salon has many give away signs. There’s an array of laughter, excitement, relaxed bodies and smiling faces. There are stylists and therapists tending to both their regular and brand new clients, and there’s an unbelievable army of organized assistants ensuring the flow from check in to check out is as efficient and as pleasant as possible. An incredible team dotted around various sections of your business creating an unforgettable client experience.

So how do we create this extraordinary client journey?

Before the appointment

Let’s take Mrs. Wise for example. Mrs. Wise works the 12-hour day shift as a nurse. She has two young, troublesome twin boys and is desperate for a hair revamp. When the kids are in bed and she finally manages to find five minutes for herself, she goes onto her salon app and books herself in for a well-deserved balayage, cut and blow dry with her favorite Senior Stylist, Dominic.

On arrival

When Mrs. Wise arrives at the door, she is greeted by a smiling young lady called Sarah who is holding a tablet. Sarah checks her in and brings her the usual latte with no sugar that she’s been longing for since her last visit. To Mrs. Wise, this little touch of customer service makes her feel valued. Little does Mrs. Wise know, Sarah is armed with her refreshment preference saved onto her electronic client card.

Consultation

Now that Mrs. Wise is settled with her latte, Sarah logs into the client entry tool and hands the tablet over to her. She can now fill in her information in the customized consultation form which is specific to her appointment with senior stylist Dominic.

So what if Dominic’s running a little late? Mrs. Wise is settled on the sofa with her drink and the tablet. She’s not standing up frustratingly giving Sarah her information from across the front desk, Sarah’s not frantically scribbling notes onto a paper consultation form, and there’s certainly no problems having to decipher Mrs. Wise’s obscure hand writing while reentering data into the salon software system.

In the chair

Dominic gaining Mrs. Wise’s complete trust is tricky business. The more meaningful connection and relationship he builds with each individual guest, the more likely they are to trust his judgments and return back to him in the future.

Mobile visibility

Dominic can see on his tablet all of Mrs. Wise’s previous appointment notes, photos and client history. He will find it so much easier to engage with her on a more personal level because he has access to everything he needs without having to leave her side.

He can use the internet to determine exactly what Mrs. Wise wishes to achieve before leaving the salon today. He takes a quick before snap on the tablet which is saved onto her client card.

Dominic can go to the color bar and access the previous formula he used 5 weeks ago on her hair without making her feel like she’s playing 21 Questions.

Appointment book

While her hair color is in processing, and she’s reading the latest from E! News on Instagram, Dominic can recommend her next visit; booking her right then and there on his tablet.

Before & after

Both Mrs. Wise and Dominic are happy with her new look, he takes an after shot which is saved onto her client card, and then shared onto the business social media page to show the world her new luscious locks.

Dominic can clearly show, side-by-side, her wonderful transformation, and she feels like a new woman!

Retail products

While walking back to the front desk, Dominic takes Mrs. Wise via the impressive display of L’Oreal Professional products. He talks her through the items that he used on her hair and how he used them to achieve her perfect look. Mrs. Wise treats herself to a couple of irresistible items before heading to the reception desk.

Checkout

By the time Mrs. Wise reaches the checkout phase, there’s only one thing left to do, pay! At this point her brain is slowly leaving the salon and moving onto picking up the terrible twosome from school.

She’s picked her products, she’s already re-booked in for 5 weeks from today, her before & after photos have been taken, and she is feeling fabulous.

Cloud technology within the salon not only builds on fantastic customer relations, but drives new and existing clients back through the salon doors time and time again. Mrs. Wise received unforgettable customer service and felt like she was the only client they have. She is going to tell her friends who will tell their friends which in turn will build a strong and successful, more profitable business.

Customer service is key and having access to everything within the cloud breaks those barriers with your clients.