Building my business / Growing my tribe

Give a little, gain a lot

Nicola Le Lievre Oct / 20 / 2019

Giving isn’t just about warm fuzzies and full hearts, it’s also a great way to band your team and clients together to grow your salon, spa or barber business.

Think about it, you make your clients feel fab about themselves on a daily basis, whether you’ve reinvented their look with an edgy new do, beautified them with a makeover, or lavished them in a zen spa experience. At the end of the day, you get all the good juju from providing a great experience. But there is so much more to giving than just your everyday magic!

The feel good factor

A great way to up the feel good factor in your business is to do good deeds. Events like Pay It Forward Day are dedicated to the power of giving and creating a ripple of positive action – from random acts of kindness to grand gestures. Bring some of these good vibes into your business by collecting donations for your favourite charity, raising funds for a client in strife, or offering a free service to someone in need to turn their frown upside down.

Having a vision for your business that goes beyond the moolah will give you a greater sense of purpose. When you’re on a do-good mission, your good vibes and passion will flow through to your services, staff and clients. Happiness is contagious! But, of course, good business is fundamentally about turning a profit. We don’t expect you to pour your heart and soul into good deeds without reaping any rewards!

The well-deserved kudos

Your clients love seeing their hard-earned money go towards something meaningful that will make a difference in someone else’s life. The good news is they will also be more likely to spend more in your business if they see you’re doing good things for the community. It’s a proven sales strategy to show your clients that you give more than you take. Why not reward them for their contribution by giving them points in the loyalty program you’ve set up with your salon software? Of course you deserve kudos!

Don’t be afraid to post about your efforts on social media and tell the world how much you loved giving back. It’s absolutely OK to jump on Facebook or Instagram and announce that you raised fantastic funds for your favorite charity, or helped out a client in need. Social media is the perfect place to spread positivity – not to mention attract new clients. Your vibe attracts your tribe!

The team building perks

Your team looks up to you as a mentor and they need to believe in what you stand for. If they see that you’re about so much more than making money, and have values that gel with theirs, they’ll love you so much more. It’s becoming so important to engage your employees in more than just the daily grind – so don’t worry, you won’t have to go it alone in your good deed mission.

Involving your team in your fundraising activities is especially helpful if your team is stuck in a rut and could use a break to reinvigorate their creative souls. Staff happiness is a huge factor in spreading positivity that will lead to the success of your mission and your business.

Find out more about how to give here.

Nicola Le Lievre
Nicola is the owner of In Therapy salons in Brisbane. With more than 20 years’ experience in the beauty industry, Nicola’s kindness and generosity are at the core of her success. Nicola is a big believer in giving back to the community, and is particularly passionate about animal protection. Her annual Cupcake Day fundraiser is a must-attend event in her clients’ calendars, and helps her build closer relationships with her guests. Nicola lives by the motto: “Let your dreams be bigger than your fears and your actions be louder than your words” and is always on the lookout for new ways to make a difference.

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