Building my business

Google + Shortcuts have a gift for you

caitlinshortcuts Mar / 19 / 2019
hands holding a string of lights

So we’ve got some news for you that has us doing cartwheels… Our friends at Google and our Shortcuts team have been cooking up something delicious for your business for a while now and we’re finally ready to spill the beans for you. Shortcuts and Google are excited to announce the launch of Reserve with Google!

We’ve been raving about Google a lot, but this time our collaboration is really going to shake things up for the hair and beauty industry.

Why? Gosh, let me tell you.

It’s called Reserve with Google, and this pow-wow piece of magic lets your guests book appointments with you straight from a Google Search or Google Maps. Your all-important online presence is about to get a whole lot more horsepower. And when 80% of your potential clients check out local businesses on a search engine to start with, you’re going to want an online presence that stands out more than the fiercely fabulous Jennifer Lopez on a red carpet.

First, the arrival of Reserve with Google is MAJOR news because it is hands down one of the biggest innovations the North American hair and beauty industry has seen in a long time. And did we mention that it’s ONLY available for Shortcuts customers?

Yep, you heard right. Reserve with Google is only available to salons, spas and barbers in North America who are using Shortcuts. You lucky thing, you.

The power of this technology is the way it helps you attract new clients online. It goes hand in hand with your Google My Business profile. When a business searches for you via a Google search or Google Maps, one of the first things they will see is your picture-perfect Google listing with a shiny new ‘book’ button front and center. All your client needs to do is tap that button and follow the steps to make an appointment.

Reserve with Google reduces the number of steps your client takes to book an appointment online. Instead of going through the whole rigmarole of searching for your business, clicking through to your website, and navigating to your online booking page, they can do it all from their initial Google search. It’s a quicker, more streamlined approach at a time when people just want to get it done.

For you, Reserve with Google is completely integrated with your Online Booking so it works very much the same way. It automatically syncs with your Appointment Book, so only your available appointments are displayed via Reserve with Google. Once your brand new client makes an appointment, the booking will appear in your Appointment Book in the yellow needs-review color, waiting for you to accept.

You don’t need to worry about double bookings either – Google will check in with your Appointment Book before anything is confirmed for your client, just so it can make sure there are no double bookings. How helpful is that?!

If you want to get started with Reserve with Google, and be part of the Google club, chances are it’s already switched on for you. The only must-have you need is our Online Booking feature to use Reserve with Google. Uh-huh, you don’t have to lift a finger, ‘cause I’m sure you don’t have one to spare until next year when the festive rush dies down!

If you’re not using Online Booking just yet – no problem! Contact us today so we can get you started in a jiffy.

Curious to learn more about Reserve with Google? Yeah, we knew it. Just click here to learn more.


Related articles

Blog / Building my business

Jo reveals her Google top five

What's the number one place people go when they’re looking for a new hairdresser or beauty therapist? Yup, Google – it’s a no brainer! So how can you take advantage of the online powerhouse that is Google? Read on for my top five things you should be doing on Google, like yesterday.
Mar / 15 / 2019
Angel Gonzales
Read More

No need to hope for your clients to show-up

No-shows and last-minute cancellations is probably something that affects most salons. It can cause endless frustration when a 2-3 hour cut and color client doesn’t turn up! How much time and money does that cost your business? What can your stylist do with that time? Why hasn’t the client shown up?
Mar / 14 / 2019
Angel Gonzales
Read More

No time in the hair and beauty industry

Time – if you think about it is a very precious luxury yet most of us take it for granted every single day. We talk about time; we waste it, we disrespect it and we’re sometimes oblivious to the fact that we’ll one day run out of it. I believe this applies to everyone and every industry in the world. It’s an issue we all struggle with yet very few of us gain control of the situation and say, ‘hey, time is precious, time is money, time is valuable.’
Aug / 14 / 2018
Angel Gonzales
Read More