Building my business

How to design gift cards for your business!

Cole Goebel May / 04 / 2018

It’s Cole again from Plastic Printers!  Instead of talking about how to make money with gift cards, let’s talk about design. Clients are more likely to buy a gift card due to its attractive design, and then they’ll share it with their friends. Your overall exposure only increases with a great design!

So what’s the magic design that you need to put on the cards to get them to fly off your shelves?

Let’s take a look!

Start Simple

I know I said you want to dazzle clients with your cards, and it’s true!  But that doesn’t mean the design needs to be complicated. Busy backgrounds, and over complicated designs can make it hard to read the cards.  So don’t overdo it.

Make them look nice

When you pick card art, a nice color gradient,  pattern or even a photo of your business might look nice!

Just make sure the words “Gift Card” are located on the front of the card.  Some people need things spelled out to them more than others.  If your company has a slogan, this would be a good opportunity to show it off.

Make sure people can find you

Have you thought about a design for the back of your cards?  In addition to the barcode or magnetic strip, you need some information. We recommend making sure you have the website, phone number, and physical address of your store.  These details are especially important for those new clients we mentioned you’d be getting from gift cards!

Protect yourself

The last thing you need are terms and conditions.  These are the legalese you find on the back of all gift cards.

The terms outline simple details like:

  • Gift cards are not redeemable for cash
  • Gift cards are not refundable
  • Lost gift cards will not be replaced

You may have your own terms and conditions you want to add. Maybe you have a nail technician who only takes cash, the gift card wouldn’t be redeemable with their side of the business.

Check out a list of sample terms and conditions here for ideas!

Have us design them!

Is all this sounding a little intimidating?  Well at Plastic Printers, there’s no reason you have to design the cards yourself.  We can have one of our team of designers help find something you’ll love.

Contact us today, and we can start working on it right away.


Cole Goebel
Cole Goebel

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