Building my business / Growing my tribe

Influencer marketing 101

Danielle Lewis Oct / 24 / 2019

After the big move towards social media, influencer marketing is the new wave of digital marketing that’s having a BIG impact for big and small brands alike. So what is influencer marketing?

Influencer marketing is the new word-of-mouth advertising. It has been around since the dawn of time. Cavemen sharing with other cavemen where they might find food. Your girlfriend sharing their latest frosé discovery with you.

A recommendation from a friend or family member is word-of-mouth, but it’s only one-to-one. Influencer marketing gives this old idea scale. By tapping into bloggers or social media influencers and their huge following, you get word-of-mouth but it’s now one-to-many.

If you’ve seen another salon Instagramming their latest work with the blogger-of-the-moment, chances are it wasn’t an accident. Bloggers and social media influencers are being enlisted by salon, spa and barber brands globally to create content and share their story with a new audience of followers.

And it’s paying off. Local retailers have seen increases in appointments, and online brands have reported up to 20:1 return on investment from investing in influencer marketing.

So how can you leverage influencers for business growth?

1. Content

Influencers are amazing content creators and brands often struggle keeping up with producing the volume of content required to maintain a solid digital presence. By inviting an influencer into your salon for a service or sending them product, you can work with them to create a bank of content for use on your social media platforms. (Note: depending on the influencer you work with; they may also require payment).

2. SEO

Remember bloggers? They’re still here! Influencers with blogs are often tapped on the shoulder to review products and link back to a brand’s website – creating that good Google juice! By asking an influencer to review your business or products, you can have them include a link to your website in their article. When potential customers are searching for relevant keywords, your business pops up!

3. Event attendance

Nothing creates FOMO like having the hottest influencers at your event. Finding influencers that are popular in your community is a great strategy to get on the radar of locals. Similarly, a new product launch can get in the feeds of millions with the help of popular influencers in your category.

4. Awareness

There is no quicker way to get your brand in front of millions of eyeballs than having influencers spread the word to their followers. Many salons now have agreements with influencers to post about their services in exchange for free treatments and payment.

Influencer marketing doesn’t have to be complicated – you can get started in minutes, just by connecting with a local influencer to find out if they are interested in what you have to offer.

The team at Scrunch would love to chat with you about how you can grow your client base using influencer marketing! If you need a little extra advice, check out the Scrunch blog or cut straight to the good stuff and signup for one-month free Scrunch using the code SHORTCUTS.

Danielle Lewis
Danielle is the Co-Founder & CEO of, one of Australia’s fastest growing, data-driven influencer marketing platforms. Danielle and her team are proven game-changers in the influencer world, taking on massive advertising campaigns, collaborating with the likes of Vogue, Publicis Mojo and NewsCorp. They’re challenging the conventional ways of marketing, using their unique brand fingerprinting technology by automatically connecting and measuring data from social channels to identify a brand’s true audience. Outside of business, Danielle’s heart belongs to travel, coffee and her cat Sanchez. Learn more about Danielle.

Related articles

shortcuts software blog how to become a marketing maven
Blog / Building my business / Growing my tribe

How to become a marketing maven

We have a little secret for you: marketing is about more than just playing around on Facebook. Don’t get us wrong, marketing is fun and it can also be simple once you’re in the know. If words like SEO send your head spinning, then sit down and let’s work through this together.
Jun / 05 / 2019
Caitlin Adamson
Read More
shortcuts software blog five ways to improve your social media today
Blog / Building my business / Growing my tribe

Five ways to improve your social media today

Left to its own devices, social media can turn into a hungry beast that is impossible to tame! Here’s five ways to keep your social media under control, so that it will become a powerful tool for your business.
Apr / 13 / 2019
Kylie Lewis
Read More
shortcuts software blog quick wins for your marketing campaigns
Blog / Building my business

Quick wins for your marketing campaigns

Ever feel like your marketing is all effort, no reward? Do you spend hours dreaming up the perfect promo, only to discover that it falls completely flat with your clients? Don’t despair, we have some quick wins that will improve your results in no time at all!
Jul / 07 / 2019
Fleur Murphy
Read More