Building my business

Jingle bells, time to sell

Caitlin Adamson Nov / 27 / 2019
christmas lights

You betcha we’re talking about the holidays already.

As salon, spa and barber shop managers, you would be no stranger to the holiday craziness that kicks in right about now. The kind of craziness that lands gingerbread and Christmas cake in the grocery store by October. Yeah, I’ve seen them and let me tell you I am not mad about this early supply of gingerbread.

No doubt your salon Appointment Book is feeling the pressure too – already packed to the rafters with clients all vying for a few hours of your tender, loving attention and wicked skills.

The festive season is one of the best times to maximize your profits, up sell gift packs and pamper your clients to a few luxe services they may not usually go for.

Here’s how you can make the best of the silly season and sell your heart out!

Pamper packs

Bundles are a no-brainer. Offering pamper packs full of shampoos, conditioners, treatments, candles, nail polishes and so on, takes the excessive thought out of gift giving – especially when your clients already have a million people to buy for.

Check in with your suppliers and see if they have any gift packs on offer this festive season that your guests will snap up. If not, you can bundle together some of your older stock that has been harder to move with products that clients can’t get enough of.

Gift cards

Your clients’ favorite last-minute prezzie and the ideal stocking stuffer, the humble gift card is a welcome boost for your festive season profits. Think about it, who wouldn’t want to receive a $100 voucher to spend on one of your deluxe facials or pretty, dainty manis? I’d personally kill for a pamper session over the holidays.

Since gift cards are such a silly season sensation, your merchandising needs to be on point so you can get the best bang for your buck. Display your gorgeous gift cards in high traffic zones. Prop them up on your stylists’ work stations, treatment rooms, waiting areas and on your reception desk of course. The beauty is in the details.

Upsell, upsell

With holiday parties right around the corner, your guests are going to want to look and feel their absolute best, and if that means getting a glowing facial after their full body massage then let’s lock it in!

Your clients are so much more open to the idea of a glow-up at this time of year – they’ve been working hard and need a little treat yo’self moment in amongst the buying frenzy for friends and family.

Encourage your staff to up sell at this time of year. If you have trouble motivating them (yep, we’ve heard upselling can often be swept to the side) set targets and goals for them to reach. Make it a light-hearted competition where you reward the winner and thank everyone who contributed before the holiday break.

Turbocharged services

While it may not feel like it, Christmas can actually be a magical time to run a campaign encouraging clients to try out a service they may have never before. This way you can you can maximize your profits by turbocharging your services.

For the whole month of December, set up a brow bar with a dedicated brow guru where their job for the month is to make every guests’ brows groomed to perfection for some serious Jenna Dewan vibes.

You could also host manic-mani-Monday where same deal: host a mani station for your clients to visit after their appointment. You can streamline this whole process a little more by sending out an email campaign throughout December, letting your clients know about your hot new offer. Give them a call to action so they know to either book online or give you a buzz to book in a mani-beautification time that will line up with their next appointment.

Caitlin Adamson
Caitlin Adamson is a passionate creative and analytical thinker who brings her love for the written word to the marketing world. She brings her fresh outlook to the Shortcuts team and strives to create strategic and engaging collateral to help salons, spas, clinics and barbers to tackle their business endeavours with confidence.

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