Building my business / Growing my tribe

How to make love last

Madeline Maguire Feb / 14 / 2020
girl with love hearts for eyes

If you aren’t actively romancing your customers, you can be sure that somebody else is!

So when you’ve got a business to run, how can you help keep the spark alive with your clients, without running yourself into the ground? These handy automation tricks will keep you sane, while spreading the love to your clients all year round.

Be present

Your database is a goldmine of information about your clients – from their last visit to their birthday. Use this to make your clients feel loved with automated email marketing, triggered by your system. Whether it’s a ‘we miss you’ email because a client hasn’t been back to see you in a while, or a birthday gift voucher, these simple campaigns will keep your clients thinking about you, and coming back more often throughout the year. Surprise your clients with these thoughtful messages and rewards, and watch your relationships flourish.

Consider their needs

Consideration is one seriously sexy quality – and in our business that means thinking about our clients’ wants and needs at all times. If many of your clients work during the day, consider implementing automated text message confirmations, allowing them to respond with ‘yes’ or ‘no’, without interrupting their busy day.

Ask them for feedback

Nothing shows your clients that you care like asking for feedback – and doing so in an online survey will put many clients at ease to tell you how they really feel. Setting up your ‘review requests’ to go out automatically will keep your dialogue open and consistent over time. Your clients will be reminded that you value their opinion and want to keep them happy.

Show them off

Have a website or thriving Facebook page? Set your reviews up to stream onto your pages. It’s the perfect way to show that you value what your clients have to say, while improving your own online reputation.


Avatar
Madeline Maguire
Madeline is a seasoned beauty marketing specialist, having worked with a wide range of consumer and trade brands throughout Australia, New Zealand and the United States. Working in a global role at Shortcuts, Madeline executes marketing strategies throughout the USA and Australian markets.

hair four salon chairs facing mirrors
Blog / Building my business

Our Top Tips for Effective Salon Management

Let’s be honest, running a successful salon business is NO easy task. And since salons have been forced to close, there have been plenty of new challenges thrown into the mix.  As a salon manager, you have to juggle many responsibilities including employee management, finances and more. This can sometimes feel a bit overwhelming and can feel like you need to go a hundred miles an hour to get it all done. But what if it didn’t have to be so difficult? 
Apr / 14 / 2021
Kellene Moye
Read More
Client paying for treatment by card
Blog / Building my business

How to Improve Working Practices in the Salon

There’s no doubt that running a salon is hard work and you are used to being rushed off your feet all day, every day. Due to this, you may usually have very little time to review your salon working practices and ensure they are maximising your potential.  However, in these unusual times, you suddenly have a lot more time to play with again. So, what do you do? While no one wants their business to be closed, this time away from the salon floor can actually be used for your benefit. 
Apr / 01 / 2021
Kellene Moye
Read More
Blog / Building my business / Inspiration

Ways to Improve Salon Client Retention During Lockdown

We understand that the ongoing closure of salons due to COVID-19 has made things very difficult, to say the least. With so much time on your hands at the moment, it can be hard to know what you should be focusing on. Whilst your salon doors may be closed, this doesn’t mean you should just be putting your feet up. It’s important to stay in touch with your existing clients and get creative!
Feb / 10 / 2021
Hayley Tait
Read More