Building my business / Growing my tribe

How to make love last

Madeline Maguire Feb / 14 / 2017
girl with love hearts for eyes

If you aren’t actively romancing your customers, you can be sure that somebody else is!

So when you’ve got a business to run, how can you help keep the spark alive with your clients, without running yourself into the ground? These handy automation tricks will keep you sane, while spreading the love to your clients all year round.

Be present

Your database is a goldmine of information about your clients – from their last visit to their birthday. Use this to make your clients feel loved with automated email marketing, triggered by your system. Whether it’s a ‘we miss you’ email because a client hasn’t been back to see you in a while, or a birthday gift voucher, these simple campaigns will keep your clients thinking about you, and coming back more often throughout the year. Surprise your clients with these thoughtful messages and rewards, and watch your relationships flourish.

Consider their needs

Consideration is one seriously sexy quality – and in our business that means thinking about our clients’ wants and needs at all times. If many of your clients work during the day, consider implementing automated text message confirmations, allowing them to respond with ‘yes’ or ‘no’, without interrupting their busy day.

Ask them for feedback

Nothing shows your clients that you care like asking for feedback – and doing so in an online survey will put many clients at ease to tell you how they really feel. Setting up your ‘review requests’ to go out automatically will keep your dialogue open and consistent over time. Your clients will be reminded that you value their opinion and want to keep them happy.

Show them off

Have a website or thriving Facebook page? Set your reviews up to stream onto your pages. It’s the perfect way to show that you value what your clients have to say, while improving your own online reputation.


Madeline Maguire
Madeline is a seasoned beauty marketing specialist, having worked with a wide range of consumer and trade brands throughout Australia, New Zealand and the United States. Working in a global role at Shortcuts, Madeline executes marketing strategies throughout the USA and Australian markets.

Blog / Building my business / Inspiration

Magic cure for your holiday hangover

By definition, a holiday hangover is the period after a holiday where reality has set in, but you’re still dreaming of piña coladas on the beach. Yes, it’s a harsh realisation, but together with your salon software, we can kick this holiday hangover with a magic cure.
Jan / 10 / 2019
Caitlin Adamson
Read More
Webinar / How to use Shortcuts / Inspiration / Shortcuts

Plan Your Success for 2019!

We are approaching one of the most exciting times of year: the holidays! But quickly after the holidays comes the new year, can you believe we are already talking about 2019?! We know this is a busy time, but the perfect time to start thinking and planning for greater success in 2019!
Dec / 04 / 2018
Noe Valladolid
Read More
Webinar / How to use Shortcuts / Shortcuts

All Things Taxes for the New Year!

We have received many calls to our helpdesk regarding taxes in your Shortcuts console and we are only a few days into the New Year. Due to popular demand, in this webinar we will be covering everything you need to know regarding tax for the new year!
Jan / 04 / 2019
Noe Valladolid
Read More