Preparing your Marketing for 2020

Thursday, April 9 @ 9am PDT

Communication with your clients is going to be key over the next few weeks and months! Engaging with your clients is the most productive thing you can do. Coming out of this strong and engaged with your customers is only going to help you in the long run. We are going to help you with this. Take this time to be productive by planning out your marketing for 2020!

Marketing for 2020
• Shortcuts Marketing
• Shortcuts Elite Marketing
• Social Sorted
• 30 Marketing Tips & Tricks


Stay Socially Connected

Thursday, April 16 @ 9am PDT

Showing up is exactly what your ideal clients need from you right now! Engaging with them via your various social platforms creates a stronger emotional connection between your clients and your brand. Now is not the time to try and be perfect. It’s time to be visible and make connections with your clients, even from a distance. We’re teaching you how to make your brand visible, how to manage your online reputation and make it easier for your clients to book with you when it’s time to have them back in your chair. You don’t want to miss out!

Stay Socially Connected
• Putting your Online Booking Link on all your social platforms
• Managing your Online Reviews with Spotlight
• Managing your Google Reviews
• Posting to your Google My Business Listing
• FREE access to Social Sorted until June 30th, 2020

shortcuts software blog what makes great marketing

Advanced Shortcuts Elite Marketing

Tuesday, April 21 at 9AM PDT

During this time difficult time, you’re thinking of any way possible to generate revenue. With Shortcuts Elite Marketing, you can do more than just send a mass campaign to all your clients. Drill down into specific clients who have purchased certain products, booked specific services, or any combination in-between in the past to target for future campaigns. We will explore how to obtain these targeted lists of clients, create more than just a basic email, and how to work with your design team using Shortcuts Elite Marketing. Be sure to sign up today!

Advanced Shortcuts Elite Marketing
• Create targeted lists
• Advanced message construction
• HTML Editor
• Working with your design team


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Blog / Building my business

7 Productive things to do while your business is closed

When life gives you lemons you’ve gotta make lemonade, honey. Instead of fretting about what you might be losing and what you can’t control, it’s important to try and flip your focus to how you can progress your business and regain control. We have some great tips to help you on your way.
Apr / 06 / 2020
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Blog / Building my business / Inspiration

Tough times bring communities together

There's no doubt that the impacts of COVID-19 on our communities and the industry are already starting to appear, with some salons unable to order enough stock and clients cancelling appointments. Our thoughts are with all of you and we hope you’re safe and healthy.
Mar / 18 / 2020
Christin Riggs
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Blog / Building my business

Business tips for your salon during COVID-19

As the COVID-19 pandemic rapidly changes each day, we understand how much uncertainty you might be feeling right now. We wanted to collate some thought-provoking business tips that can give you something to focus on, form a strategic game plan, and hopefully progress your business at a time where you may feel it might try and run in the opposite direction.
Mar / 20 / 2020
Christin Riggs
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