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How to Market a Beauty Salon

It’s more important than ever to actively market your salon to attract and retain loyal clients. Competition from other beauty salons is fierce and you need a solid marketing plan in place to help you stand out. Luckily, we are here to help you gain a clear understanding of how to advertise a beauty salon. Here are some of our…
Hayley Tait
December 22, 2022
Salon industry trend blue neon signBlog

8 Salon Industry Trends You Need To Know In 2023

In such a fast-paced industry, staying up to date with the latest trends can be difficult. Often, by the time you’ve caught on, it’s already been and gone. We’ve collated the top salon industry trends for 2023 that can help your salon leverage changes in consumer behaviour.
Hayley Tait
December 14, 2022
Blog

5 Benefits of Using Vish Color Management Software

We proudly partner with a number of leading brands to help salons, like yours, stay in the know and keep up-to-date with the latest technologies and trends. We are committed to empowering our clients with access to powerful resources to accelerate their salon business.
Hayley Tait
November 26, 2022
Blog

How to Grow Your Salon Business The Right Way

Is Shortcuts Software really worth your money? The short answer is yes, especially if you want to grow your salon business.  We do however understand that investing in business management software can feel like a big financial commitment, so we’ve explored the value of using Shortcuts Software. 
Hayley Tait
November 21, 2022
Blog

5 Salon Loyalty Program Examples To Retain More Customers

Whether you run a large or small business, having a barbershop or salon loyalty program can help you attract and maintain loyal customers and boost retention. Implementing a reward program will give clients an additional reason to choose you, thus giving you an edge over your competitors.
Hayley Tait
September 30, 2022
Lady in hair towel and robe using salon booking appBlog

6 Reasons Why You Need Your Own Salon Booking App

Salon booking apps are a fairly new way to book appointments, so naturally, you might be questioning whether they are worthwhile for your business. We’ve broken down 6 reasons why you should leverage this innovative way for clients to interact with your business.
Hayley Tait
September 27, 2022
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Tip Management Software For Salons: Shortcuts Tip Cards

When an employee receives a great tip, it makes everyone happy. Your stylist has earned a monetary reward, and as a salon owner or manager, you’re over the moon that your employee is “wowing” their clients. If only tipping out your team didn’t take up so much of your valuable time! We hear your cries, and we’ve got your solution.…
Hayley Tait
September 26, 2022
Blog

How To Retain Clients In A Salon: Gain Long-Term Clients

Many companies go above and beyond to attract you if you’re a new client but show you little to no love once they’ve got you on board, which never bodes well. Whilst attracting new clients is essential, it pays dividends to improve your client retention. Keep reading to discover how to retain clients in a salon.
Hayley Tait
September 26, 2022
woman sitting at a desk with a laptopBlog

5 Examples of Effective Hair Salon Goals and Objectives

To take your salon business to the next level, you need to set clear goals and objectives. This will help you identify what you want to achieve so you can formulate a plan to get there.  As a business owner, having something tangible to work towards can keep you motivated by providing a clear focus. This will also create a…
Hayley Tait
August 10, 2022
Hair salon manager implementing salon no show policyBlog

Salon No-Show Policy Examples To Increase Attendance

Let’s face it, as a salon owner or manager, no-shows and last-minute cancellations are extremely frustrating. On-top of this, did you know that no-show appointments cost the hairdressing industry 1.4 million dollars a year? So, how can you manage client expectations and avoid these extortionate costs? No-show policies are a must-have for any salon. If it’s laid out in black…
Hayley Tait
July 15, 2022
Retail products on salon shelfBlog

How To Sell Retail Products In A Salon: Start Boosting Your Sales

Are you looking for ways to increase revenue in your salon? Selling retail products could be the answer that you’re looking for. Whilst selling may seem daunting at first, the right approach can pay dividends in contributing to the growth of your business. To help you get started, we’ve provided an overview of how to sell retail products in a…
Hayley Tait
July 15, 2022
Client having hair done at unique hair salonBlog

How To Make Your Salon Unique To Gain More Clients

At Shortcuts we know all too well how competitive the hair and beauty salon industry can be, but we also know it’s still possible to make your salon unique to gain more clients. Investing time into making your salon unique is imperative for the success of your business. With so many options available, people need a reason to choose you.
Hayley Tait
July 6, 2022
Blog

How To Evaluate Your Salon Staff For Performance Reviews

Performance reviews can be daunting for your employees, as there is a lot of work required from management to ensure that they run smoothly and effectively. It can be difficult to know how to evaluate your salon staff, which is why we’ve compiled a list to help you structure every appraisal. Using Salon Software to Evaluate Your Staff Before we…
Hayley Tait
May 13, 2022
Blog

FAQs About Our Salon Software: Is Shortcuts Difficult To Use?

With so many barber and salon software options out there, it's difficult to know which one is right for your business.  It can also seem overwhelming to use your software to the best of its ability. For this reason, a question ‌we get asked frequently is ‘Is Shortcuts easy to use?’ We thought we would answer that question below and…
Hayley Tait
April 20, 2022
Blog

How to manage a hair salon business

Salon management can be complex and challenging. Managing staff, attracting new customers and running the day to day of the salon can be stressful, but it doesn't have to be. With these easy to implement steps, you will have a better understanding of how best to manage your salon.
Hayley Tait
December 14, 2021