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Performance reviews can be daunting for your employees, as there is a lot of work required from management to ensure that they run smoothly and effectively. It can be difficult to know how to evaluate your salon staff, which is why we’ve compiled a list to help you structure every appraisal. Using Salon Software to Evaluate Your Staff Before we get into how to evaluate your staff, let’s think about your data. How are you currently measuring your individual employee performance? Or, better yet, are you collecting staff performance data at all? When it comes to the appraisal process, evaluating soft skills - such as problem solving and teamwork - is crucial, and you can’t necessarily put a number to these. But equally, the numbers don’t lie. It’s always important to look at quantitative data, and Shortcuts software makes this easier than ever. You will gain the ins and outs of your staff performance at the touch of a button, from their attendance to their retail upsell, and everything in between. So, not only will you be fully prepared for every appraisal, but the stress of managing a team on…

With so many barber and salon software options out there, it's difficult to know which one is right for your business.  It can also seem overwhelming to use your software to the best of its ability. For this reason, a question ‌we get asked frequently is ‘Is Shortcuts easy to use?’ We thought we would answer that question below and cover some of the great, easy-to-use features Shortcut’s Software offers. 

Imagine if you could reduce the number of no-shows you have, improve your client’s experience so they spend more and run your team more efficiently?

This is a guide on how to create the best strategic marketing plan for your hair salon and effectively market your business. With the best salon marketing ideas and social media, you can ensure that your company flourishes in the face of fierce competition.

Salon management can be complex and challenging. Managing staff, attracting new customers and running the day to day of the salon can be stressful, but it doesn't have to be. With these easy to implement steps, you will have a better understanding of how best to manage your salon.

If you need help with understanding why and how positive feedback can help your businesses, growth and reputation, our blog can help you with that. Giving you 4 reasons why reviews are important for your salon.

Opening up a nail salon is very exciting, however running it may be a bit complicated. You need to not only stay on top of your finances and bookings but also be able to give amazing customer service to have happy and loyal customers. We have broken down each of the most important tips you need to know in order to run a successful business.

Finding the right internal marketing strategy for your salon isnt easy. We have provided some useful tips on ways to make your salon stand out and increase your bookings.

SMS marketing is used a lot by salon owners, proving to be the most effective way of marketing. So you may be asking, How do I get started or what are the best way to do this? Look no further as we have written the most important tips to follow in order for you to ace SMS marketing.

Running a barbershop isn't easy, especially within a competitive market these days. To ensure your customers are always happy, you will need to have the strongest team that does not only know what they are doing but also offers the best customer service.

When you're running a busy salon, it can be easy for things to get in the way and let your customer service fall by the wayside. By setting up your salon to deliver the best service possible, it will help you stand out from competitors and avoid losing those precious clients. Here are some key things to consider.

When it comes down to it, the success of your salon depends on a strong team to keep the revenue flowing in and keep clients happy. However, we understand that for salon owners, salon recruitment can be a bit of a headache.

When it comes down to it, the success of your salon depends on a strong team to keep the revenue flowing in and keep clients happy. However, we understand that for salon owners, salon recruitment can be a bit of a headache.

Back in the good old days, barbershops could rely on passing trade and word of mouth to bring in new clients. But times have changed and sadly most barbers can no longer depend on this.

After being closed for months during the lockdown, you might be starting to feel like you’re getting back into the swing of things. So, now you can FINALLY plan for the coming months to ensure you keep those bookings coming in.

When running a barbershop, you're used to being rushed off your feet all day, every day. It can feel like a bit of a juggling act to keep your clients smiling, finances in check, oh AND find some time to rest! Since time is so precious, it’s important to run your business as efficiently as possible. After all, a disorganized barbershop is only going to result in poor customer service and demotivated staff.  So, we’ve decided to take it back to the basics and give you our best barbershop management tips. Let’s get straight into them! Treat your clients to a VIP experience First things first, you need to provide a memorable client experience. With competition SO fierce, it’s critical to impress the client from the moment they walk through the door.  Cut down wait times and deliver a seamless experience with features such as a self check-in. Clients can let you know they’ve arrived on a computer or tablet in your waiting area or even on their own mobile phone. It couldn’t be easier!  You can then use a digital screen to let them know how long they have…

Opening up a salon business is a great way to apply your passion for hair or beauty and become your own boss. Although, when you’re just starting out, it can all feel a bit overwhelming!  There is a LOT to think about including your service offering, business plan, location and more. It involves a great deal of planning and hard-work, but it’s also hugely rewarding and worthwhile. To help you get started, we’ve picked out the key things to consider to ensure your salon is set up for success. As one of the world’s leading software providers for the hair and beauty industry, we know what we’re talking about!  Create a salon business plan Creating a business plan should be the first step you make when setting up your business. Without it, you’d be pretty lost and a lot more likely to fail. Let’s face it, no one wants that!   So, make sure you spend plenty of time on this stage and consider ALL aspects of your business. Here are some of the key components you’ll need to include:  Market analysis Show an understanding of the ins and outs of…

With beauty salons across North America now reopening or set to reopen soon, we know you are all VERY busy. The post-lockdown rush means that demand for appointments is high and your salon may even be fully booked for months. Yippee! However, now is not the time to be complacent. It’s more important than ever to actively market your salon to attract and retain those loyal clients.  Competition from other beauty salons is fierce and you need a solid marketing plan in place to help you stand out. Luckily, we are here to help! Here are some of our beauty salon marketing tips to attract new clients and ensure they keep coming back... Do your market research   Before you go full steam ahead with your marketing, you’ll need to take a step back to think about what you want to achieve. I.e do you want to attract new business, retain your loyal customers or a bit of both?  Next up, consider your target customer and the location(s) you want to target. By nailing down your exact target demographic, this will be a HUGE help when it comes to the marketing…