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It’s more important than ever to actively market your salon to attract and retain loyal clients. Competition from other beauty salons is fierce and you need a solid marketing plan in place to help you stand out. Luckily, we are here to help you gain a clear understanding of how to advertise a beauty salon. Here are some of our…

In such a fast-paced industry, staying up to date with the latest trends can be difficult. Often, by the time you’ve caught on, it’s already been and gone. We’ve collated the top salon industry trends for 2023 that can help your salon leverage changes in consumer behaviour.

We proudly partner with a number of leading brands to help salons, like yours, stay in the know and keep up-to-date with the latest technologies and trends. We are committed to empowering our clients with access to powerful resources to accelerate their salon business.

Is Shortcuts Software really worth your money? The short answer is yes, especially if you want to grow your salon business.  We do however understand that investing in business management software can feel like a big financial commitment, so we’ve explored the value of using Shortcuts Software. 

Whether you run a large or small business, having a barbershop or salon loyalty program can help you attract and maintain loyal customers and boost retention. Implementing a reward program will give clients an additional reason to choose you, thus giving you an edge over your competitors.

Salon booking apps are a fairly new way to book appointments, so naturally, you might be questioning whether they are worthwhile for your business. We’ve broken down 6 reasons why you should leverage this innovative way for clients to interact with your business.

When an employee receives a great tip, it makes everyone happy. Your stylist has earned a monetary reward, and as a salon owner or manager, you’re over the moon that your employee is “wowing” their clients. If only tipping out your team didn’t take up so much of your valuable time! We hear your cries, and we’ve got your solution.…

Many companies go above and beyond to attract you if you’re a new client but show you little to no love once they’ve got you on board, which never bodes well. Whilst attracting new clients is essential, it pays dividends to improve your client retention. Keep reading to discover how to retain clients in a salon.

To take your salon business to the next level, you need to set clear goals and objectives. This will help you identify what you want to achieve so you can formulate a plan to get there.  As a business owner, having something tangible to work towards can keep you motivated by providing a clear focus. This will also create a…

Let’s face it, as a salon owner or manager, no-shows and last-minute cancellations are extremely frustrating. On-top of this, did you know that no-show appointments cost the hairdressing industry 1.4 million dollars a year? So, how can you manage client expectations and avoid these extortionate costs? No-show policies are a must-have for any salon. If it’s laid out in black…

Are you looking for ways to increase revenue in your salon? Selling retail products could be the answer that you’re looking for. Whilst selling may seem daunting at first, the right approach can pay dividends in contributing to the growth of your business. To help you get started, we’ve provided an overview of how to sell retail products in a…

Wondering what salon reports you should be tracking within your business? When it comes to salon reporting, it can be difficult to know which data is the most valuable when it comes to improving the success of your business.

At Shortcuts we know all too well how competitive the hair and beauty salon industry can be, but we also know it’s still possible to make your salon unique to gain more clients. Investing time into making your salon unique is imperative for the success of your business. With so many options available, people need a reason to choose you.

Performance reviews can be daunting for your employees, as there is a lot of work required from management to ensure that they run smoothly and effectively. It can be difficult to know how to evaluate your salon staff, which is why we’ve compiled a list to help you structure every appraisal. Using Salon Software to Evaluate Your Staff Before we…

With so many barber and salon software options out there, it's difficult to know which one is right for your business.  It can also seem overwhelming to use your software to the best of its ability. For this reason, a question ‌we get asked frequently is ‘Is Shortcuts easy to use?’ We thought we would answer that question below and…

Imagine if you could reduce the number of no-shows you have, improve your client’s experience so they spend more and run your team more efficiently?

This is a guide on how to create the best strategic marketing plan for your hair salon and effectively market your business. With the best salon marketing ideas and social media, you can ensure that your company flourishes in the face of fierce competition.

Salon management can be complex and challenging. Managing staff, attracting new customers and running the day to day of the salon can be stressful, but it doesn't have to be. With these easy to implement steps, you will have a better understanding of how best to manage your salon.