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Our Top Tips for Barber Management

When running a barbershop, you're used to being rushed off your feet all day, every day. It can feel like a bit of a juggling act to keep your clients smiling, finances in check, oh AND find some time to rest! Since time is so precious, it’s important to run your business as efficiently as possible. After all, a disorganized…
Hayley Tait
June 9, 2021
Blog

How to Open up a Salon Business

Opening up a salon business is a great way to apply your passion for hair or beauty and become your own boss. Although, when you’re just starting out, it can all feel a bit overwhelming!  There is a LOT to think about including your service offering, business plan, location and more. It involves a great deal of planning and hard-work,…
Hayley Tait
June 4, 2021
Blog

How to Market a Beauty Salon

With beauty salons across North America now reopening or set to reopen soon, we know you are all VERY busy. The post-lockdown rush means that demand for appointments is high and your salon may even be fully booked for months. Yippee! However, now is not the time to be complacent. It’s more important than ever to actively market your salon…
Hayley Tait
May 27, 2021
Blog

Everything You Need to Know About Salon Social Media Marketing

It’s no secret that having a presence on social media can reap BIG benefits for your salon. Social platforms such as Instagram, Facebook and TikTok allow you to reach your existing audience and target new customers - aka a goldmine for salon owners!  Don’t believe us? It has been reported that 83% of people use Instagram to discover new products…
Hayley Tait
May 20, 2021
Blog

Salon Recruitment Tips to Hire the Best Employees

When you are a salon owner, you are faced with a variety of tasks and challenges including bringing in new clients and managing finances. However, one of the most difficult, yet essential tasks is salon staff recruitment.  After all, a salon is nothing without its employees! While effective salon management is key, you need a dream team to keep your…
Hayley Tait
April 26, 2021
Blog

How to Create a Hair Salon Marketing Plan That Works

After months in lockdown and no clear end in sight, there is finally a light at the end of the tunnel for hair salons. Whether you have recently reopened or set to reopen soon, it is important to ensure you return to business with a bang. A key thing to consider is your hair salon marketing strategy which will help…
Hayley Tait
April 20, 2021
Blog

Our Top Tips for Effective Salon Management

Let’s be honest, running a successful salon business is NO easy task. And since salons have been forced to close, there have been plenty of new challenges thrown into the mix.  As a salon manager, you have to juggle many responsibilities including employee management, finances and more. This can sometimes feel a bit overwhelming and can feel like you need…
Hayley Tait
April 14, 2021
Blog

How to Improve Working Practices in the Salon

There’s no doubt that running a salon is hard work and you are used to being rushed off your feet all day, every day. Due to this, you may usually have very little time to review your salon working practices and ensure they are maximising your potential.  However, in these unusual times, you suddenly have a lot more time to…
Hayley Tait
April 1, 2021
Blog

Ways to Improve Salon Client Retention During Lockdown

We understand that the ongoing closure of salons due to COVID-19 has made things very difficult, to say the least. With so much time on your hands at the moment, it can be hard to know what you should be focusing on. Whilst your salon doors may be closed, this doesn’t mean you should just be putting your feet up.…
Hayley Tait
February 10, 2021
Blog

Automated Marketing: Keeping the Conversation Rolling This Festive Season

Let’s face it, when you have a salon, spa or barber business to run you’re BUSY. With a capital B. You have a lot on your plate, juggling all the demands of your business, not to mention family, friends, and life in general. So wherever you can make your life easier, you’re going to be jumping on that opportunity, right?…
Shortcuts
December 2, 2020
Blog

Why Should You Automate your Marketing?

When you’re trying to promote and SELL a new service or product, like Online Gift Cards, do you just choose one channel, cross your fingers and hope for results? Nope! One itty-bitty post to Instagram isn’t going to drive those sales all by its lonesome. It has to work with all the other powerful channels you have in your marketing…
Shortcuts
December 2, 2020
Blog

Promote your Online Gifts Cards this Holiday Season with Messages!

When you’re trying to promote and SELL a new service or product, like Online Gift Cards, do you just choose one channel, cross your fingers and hope for results? Nope! One itty-bitty post to Instagram isn’t going to drive those sales all by its lonesome. It has to work with all the other powerful channels you have in your marketing…
Shortcuts
November 20, 2020
Blog

Promoting Online Gift Cards: SMS Examples

When you’re trying to promote and SELL a new service or product, like Online Gift Cards, do you just choose one channel, cross your fingers and hope for results? Nope! One itty-bitty post to Instagram isn’t going to drive those sales all by its lonesome. It has to work with all the other powerful channels you have in your marketing…
Shortcuts
November 20, 2020
Blog

Are You Ready for the Holidays?

COVID-19 has had a huge impact on our entire industry. Whether you just re-opened or you were affected by the second round of closures, salons, spas and barbershops have taken a big hit. With all the uncertainty, we want to assist you as much as we can. We hope our blog post will help with you this "new normal."
Shortcuts
November 6, 2020
Blog

NEW Message Enhancements!

Our development team has been tinkering away to come up with some enhancements to the software you’re already using, that will allow you to get the message to your customers quickly, efficiently and safely. Convenient, right? Let’s get into them.   Automated Pre-Arrival Messages:  This new message enhancement to Shortcuts Marketing allows you to schedule emails or SMS to be automatically sent to your…
Shortcuts
October 6, 2020