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How to Increase Your Salon Appointment Bookings

hairdresser cutting customers hair

Calling all salon owners! No matter if you’re a large or a small business, you always need to keep those bookings coming in.

However, when you experience a quiet period and your bookings dry up, it can be tricky to find ways to increase them again. 

So, what do you do? In the increasingly competitive salon industry, you constantly need to find creative ways to reach your audience and ensure the booking process is as easy as possible. 

Luckily, we are here to help! We’ve done all the hard work for you and listed some ways to ensure your bookings diary is always filled up. 

Enable online bookings on your website 

Let’s face it, technology has made us all become pretty lazy. In fact, 60% of millennials completely avoid phone calls and are reluctant to make them. 

So, it’s more important than ever to have a top-notch online salon booking system that is simple and user-friendly.

This not only makes life easier for your client but will also save you a lot of time! Aka every salon owner’s dream. 

With Shortcuts software, you can easily set up and manage appointments with the click of a button using our Appointment Book feature.

Get a mobile Guest App

Another great way to encourage clients to book an appointment is by having a salon app where they have instant access to news, special offers and their loyalty balance. 

They’ll also be able to easily access their appointments and make any adjustments anytime and anywhere!

Having a mobile app helps the customer feel much more connected to your salon and will encourage them to return again and again. 

Shortcuts can help by creating a personalized mobile app for your salon that guests can download directly from the apple store. It couldn’t be easier!

End appointment reminders

Unfortunately for salon owners, it’s common for clients to fail to show up for their appointments for no reason. 

We’re all busy people and can forget about things when not reminded, especially if they are booked far in advance. 

With Shortcuts Marketing, you can send reminders to your clients via SMS or email so they don’t forget another appointment ever again!

You can also customize the reminders however you want, including the text and how often the messages should be sent. It’s a game-changer!

Ask customers for feedback

There is no harm in asking your clients to leave a review or ask for feedback. 

By doing so, you will not only be gaining potential customers’ trust but will also better understand your strengths and weaknesses! 

This is all easily done through our Ratings and Reviews feature you can then share positive reviews on your website, social media channels, or mylocalsalon profile.

While nobody wants to receive a negative review, it isn’t necessarily always a bad thing.

You can resolve any issues by replying back to the customer and finding a way to help them. It will also ensure you avoid this mistake in the future! 

Increase your salon appointments with Shortcuts

Shortcuts software solutions are a game-changer for you and your business. We’ll help you increase your bookings and ensure every day runs smoothly!

Our features will not only make appointment scheduling simple to set up but will improve your salon and make your life easier. 

If you’re interested in learning more, get in touch with us or book a demo.


  1. Enable online bookings on your website
  2. Get a mobile Guest App
  3. End appointment reminders
  4. Ask customers for feedback
  5. Increase your salon appointments with Shortcuts

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