Blog

We understand that the ongoing closure of salons due to COVID-19 has made things very difficult, to say the least. With so much time on your hands at the moment, it can be hard to know what you should be focusing on. Whilst your salon doors may be closed, this doesn’t mean you should just be putting your feet up.…

Let’s face it, when you have a salon, spa or barber business to run you’re BUSY. With a capital B. You have a lot on your plate, juggling all the demands of your business, not to mention family, friends, and life in general. So wherever you can make your life easier, you’re going to be jumping on that opportunity, right?…

When you’re trying to promote and SELL a new service or product, like Online Gift Cards, do you just choose one channel, cross your fingers and hope for results? Nope! One itty-bitty post to Instagram isn’t going to drive those sales all by its lonesome. It has to work with all the other powerful channels you have in your marketing…

When you’re trying to promote and SELL a new service or product, like Online Gift Cards, do you just choose one channel, cross your fingers and hope for results? Nope! One itty-bitty post to Instagram isn’t going to drive those sales all by its lonesome. It has to work with all the other powerful channels you have in your marketing…

When you’re trying to promote and SELL a new service or product, like Online Gift Cards, do you just choose one channel, cross your fingers and hope for results? Nope! One itty-bitty post to Instagram isn’t going to drive those sales all by its lonesome. It has to work with all the other powerful channels you have in your marketing…

When you’re trying to promote and SELL a new service or product, like Online Gift Cards, do you just choose one channel, cross your fingers and hope for results? Nope! One itty-bitty post to Instagram isn’t going to drive those sales all by its lonesome. It has to work with all the other powerful channels you have in your marketing…

COVID-19 has had a huge impact on our entire industry. Whether you just re-opened or you were affected by the second round of closures, salons, spas and barbershops have taken a big hit. With all the uncertainty, we want to assist you as much as we can. We hope our blog post will help with you this "new normal."

Our development team has been tinkering away to come up with some enhancements to the software you’re already using, that will allow you to get the message to your customers quickly, efficiently and safely. Convenient, right? Let’s get into them.   Automated Pre-Arrival Messages:  This new message enhancement to Shortcuts Marketing allows you to schedule emails or SMS to be automatically sent to your…

In this strange new age we’re living in, so many of our wonderful clients have needed to change the way they operate to ensure they are operating more safely and strongly in a coping-with-coronavirus world.  From pre-appointment checks, to new cleaning and safety precautions for the team, and limits in waiting areas and appointment times – business owners are finding it hard…

COVID-19 has had a huge impact on our entire industry. Whether you just re-opened or you were affected by the second round of closures, salons, spas and barbershops have taken a big hit. With all the uncertainty, we want to assist you as much as we can. We hope our blog post will help with you this "new normal."

Give yourself one giant pat on the back honey, ‘cause you have just made it to the other side of “it that shall not be named”. But with that we need to dive head-first into adapting to the new-normal. One of those things being your salon marketing and giving it a little shake-up. Market things that are going to add…

Most salons, spas and barbershops are getting ready to re-open or have already re-opened and we want to make sure you have all the resources you need! With so much uncertainty in this post-COVID world, we are hoping to help you in any way we can!

We are FINALLY starting to see the light at the end of the very long COVID-tunnel. With hair and beauty businesses allowed to start operating somewhat normally, it’s time to get your ducks in a row so your business is ready for clients again! Begin by thinking of the things you have control over: cleaning the salon, communicating with your staff,…

We sat down with our little resident Google guru, Naomi, to chat about how you can leverage the power of Google to communicate with your clients and establish your online presence.

During a time before COVID-19, it was easy to forget to sanitize even the smallest things! We want to help you limit the spread of any illness and help prolong the life of your credit card machine! Check out these Do's and Don'ts of cleaning your credit card machine. This will be a crucial step for when you re-open!

When life gives you lemons you’ve gotta make lemonade, honey. Instead of fretting about what you might be losing and what you can’t control, it’s important to try and flip your focus to how you can progress your business and regain control. We have some great tips to help you on your way.

As the COVID-19 pandemic rapidly changes each day, we understand how much uncertainty you might be feeling right now. We wanted to collate some thought-provoking business tips that can give you something to focus on, form a strategic game plan, and hopefully progress your business at a time where you may feel it might try and run in the opposite…

There's no doubt that the impacts of COVID-19 on our communities and the industry are already starting to appear, with some salons unable to order enough stock and clients cancelling appointments. Our thoughts are with all of you and we hope you’re safe and healthy.