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Promote your Online Gifts Cards this Holiday Season with Messages!

When you’re trying to promote and SELL a new service or product, like Online Gift Cards, do you just choose one channel, cross your fingers and hope for results? Nope! One itty-bitty post to Instagram isn’t going to drive those sales all by its lonesome. It has to work with all the other powerful channels you have in your marketing…
Shortcuts
November 20, 2020
Blog

Promoting Online Gift Cards: SMS Examples

When you’re trying to promote and SELL a new service or product, like Online Gift Cards, do you just choose one channel, cross your fingers and hope for results? Nope! One itty-bitty post to Instagram isn’t going to drive those sales all by its lonesome. It has to work with all the other powerful channels you have in your marketing…
Shortcuts
November 20, 2020
Blog

Are You Ready for the Holidays?

COVID-19 has had a huge impact on our entire industry. Whether you just re-opened or you were affected by the second round of closures, salons, spas and barbershops have taken a big hit. With all the uncertainty, we want to assist you as much as we can. We hope our blog post will help with you this "new normal."
Shortcuts
November 6, 2020
Blog

NEW Message Enhancements!

Our development team has been tinkering away to come up with some enhancements to the software you’re already using, that will allow you to get the message to your customers quickly, efficiently and safely. Convenient, right? Let’s get into them.   Automated Pre-Arrival Messages:  This new message enhancement to Shortcuts Marketing allows you to schedule emails or SMS to be automatically sent to your…
Shortcuts
October 6, 2020
Blog

Need to Reach Your Clients Right Away?

In this strange new age we’re living in, so many of our wonderful clients have needed to change the way they operate to ensure they are operating more safely and strongly in a coping-with-coronavirus world.  From pre-appointment checks, to new cleaning and safety precautions for the team, and limits in waiting areas and appointment times – business owners are finding it hard…
Shortcuts
September 17, 2020
Blog

Life in this New Normal

COVID-19 has had a huge impact on our entire industry. Whether you just re-opened or you were affected by the second round of closures, salons, spas and barbershops have taken a big hit. With all the uncertainty, we want to assist you as much as we can. We hope our blog post will help with you this "new normal."
Shortcuts
July 29, 2020
Blog

How to Adjust your Salon Marketing after COVID-19

Give yourself one giant pat on the back honey, ‘cause you have just made it to the other side of “it that shall not be named”. But with that we need to dive head-first into adapting to the new-normal. One of those things being your salon marketing and giving it a little shake-up. Market things that are going to add…
Caitlin Adamson
July 2, 2020
Blog

YOU ARE OFFICIALLY RE-OPENED! NOW WHAT?!

Most salons, spas and barbershops are getting ready to re-open or have already re-opened and we want to make sure you have all the resources you need! With so much uncertainty in this post-COVID world, we are hoping to help you in any way we can!
Shortcuts
June 10, 2020
Blog

COVID-19 Recovery Planning: Getting Back to Business

We are FINALLY starting to see the light at the end of the very long COVID-tunnel. With hair and beauty businesses allowed to start operating somewhat normally, it’s time to get your ducks in a row so your business is ready for clients again! Begin by thinking of the things you have control over: cleaning the salon, communicating with your staff,…
Clea Harbison
June 9, 2020
Blog

The DO’s and DON’Ts of Cleaning your Credit Card Machine

During a time before COVID-19, it was easy to forget to sanitize even the smallest things! We want to help you limit the spread of any illness and help prolong the life of your credit card machine! Check out these Do's and Don'ts of cleaning your credit card machine. This will be a crucial step for when you re-open!
Shortcuts
May 7, 2020
Blog

7 Productive things to do while your business is closed

When life gives you lemons you’ve gotta make lemonade, honey. Instead of fretting about what you might be losing and what you can’t control, it’s important to try and flip your focus to how you can progress your business and regain control. We have some great tips to help you on your way.
Hayley Tait
April 6, 2020
Blog

Business tips for your salon during COVID-19

As the COVID-19 pandemic rapidly changes each day, we understand how much uncertainty you might be feeling right now. We wanted to collate some thought-provoking business tips that can give you something to focus on, form a strategic game plan, and hopefully progress your business at a time where you may feel it might try and run in the opposite…
Shortcuts
March 20, 2020
Blog

Tough times bring communities together

There's no doubt that the impacts of COVID-19 on our communities and the industry are already starting to appear, with some salons unable to order enough stock and clients cancelling appointments. Our thoughts are with all of you and we hope you’re safe and healthy.
Shortcuts
March 18, 2020
Blog

Coping with Coronavirus

Hot topic for all the wrong reasons, Coronavirus is on everyone’s minds right now as outbreaks start to spread in Australia and New Zealand. While fighting over toilet paper isn’t going to get our countries anywhere fast in dealing with the pandemic, there’s a few things that will and businesses all over are putting in measures to cope with the…
Shortcuts
March 17, 2020
Blog

The Changing Landscape of Customer Loyalty

EXPERIENCE + RELATIONSHIP + TECHNOLOGY In order to make sure we maintain our traditional or long-standing guest relationship, we must also develop new strategies for attracting today’s newer client and the client of the future. Millennials and Gen Z are a large percentage of today’s client and will be the target market over the next 5-10 years. How can we…
Shortcuts
February 25, 2020
Blog

How to grow your very own A-Team

“We’re a people business.” This phrase is so, so true! Your clients mean everything to your salon, spa or barber business and focusing on their experience is always top priority. But don’t forget your staff are also a huge part of your success.
Caitlin Adamson
February 21, 2020