Maintain timely conversations 🕐
Clients will be so much more likely to take action when you kick-start timely marketing conversations with them. Think about appointment acknowledgements and reminders, rebooking reminders, time to see you again campaigns, new clients welcomes, and even happy birthday and holiday messages. Imagine if you had to send all of these MANUALLY. You just wouldn’t bother!
By automating these conversations, you’re ensuring they take action. Ultimately it will help with your rebookings, reducing no-shows, increasing visit frequency, and brand awareness.
Save time and money 💸
Imagine what you would do with extra time and money! Automating your marketing gives you the power to do just that. Once you set up your campaigns, add in the copy and imagery you want, and schedule them on your desired time frames, all they need to do is just tick away in the background while you get back to the important stuff.
If your salon manager, team member, or even an agency manages this marketing for you, then it’s an instant cost save and much more friendly on your credit card. Cutting down the time it takes to send your marketing manually saves you much needed cash on the resources it takes to make your marketing happen. Winner!
Build your brand 💇♀️
We all know just how important branding is for building brand awareness and recognition in your clients. You want to stay front of mind and cut through the noise and clutter that happens in marketing today.
So many other brands are out there, trying to be seen and heard by YOUR clients. So keeping in touch with them on a regular basis will not only help you stay in the forefront of their mind, but help you reinforce that relationship you’ve worked so hard to build. This is particularly important around this time of year, when you’ll see plenty more guests who are coming in for one-off holiday services if they’re usual salon is fully booked. If you wow them enough, they could be converted to a returning client of yours!