When running a barbershop, you’re used to being rushed off your feet all day, every day. It can feel like a bit of a juggling act to keep your clients smiling, finances in check, oh AND find some time to rest!
Since time is so precious, it’s important to run your business as efficiently as possible. After all, a disorganized barbershop is only going to result in poor customer service and demotivated staff.
So, we’ve decided to take it back to the basics and give you our best barbershop management tips. Let’s get straight into them!
Treat your clients to a VIP experience
First things first, you need to provide a memorable client experience. With competition SO fierce, it’s critical to impress the client from the moment they walk through the door.
Cut down wait times and deliver a seamless experience with features such as a self check-in. Clients can let you know they’ve arrived on a computer or tablet in your waiting area or even on their own mobile phone. It couldn’t be easier!
You can then use a digital screen to let them know how long they have to wait or if their barber is ready. This helps to avoid any confusion and means no one gets left hanging around. Win, win!
Keep your team happy and safe
Looking after your clients is key, but make sure you don’t forget about your amazing team. Let’s be real, you couldn’t run a busy barbershop without them.
Your staff’s safety and wellbeing should be a management priority, especially during the ongoing Covid-19 pandemic. Ensure you have all the necessary safety measures in place and that these are clearly communicated to all employees.
Don’t forget to continually provide your team with the training and development they need to succeed. By doing so, it will encourage staff loyalty and boost employee engagement.
When the days are so manic, it can be hard to keep track of employee performance. With our Employee Management feature, you can easily keep an eye on their retail upsell, attendance and more.
Set up automated marketing campaigns
Once a client has visited you, you can’t just rely on them to rebook without being reminded to. It’s crucial to keep in touch and give them a little nudge!
An easy way to do this is by setting up an automated marketing campaign to deliver personalized communications directly to your clients.
With the Shortcuts Marketing feature, you can easily set up SMS and email marketing campaigns once and they will be automatically delivered throughout the year.
This will help you stay in the client’s mind and encourage them to rebook rather than finding somewhere else. All without even lifting a finger!
Invest in the best barber software
With so many different things to manage, it can be tricky to keep on top of it all. However, if you have the right barber software in place, it can be a game-changer for you and your business.
With Shortcuts software, we help you run a tight ship at your front desk, motivate and inspire your team, keep track of stock and manage your clients more effectively.
We’ll also help to cut your admin workload in half by simplifying daily tasks and automating the essentials, so you’ll have more time to do the things you love. Finally some work/life balance!