Email #1 – Introducing your online shop 

Subject lines 

We’ve gone online! Shop now. 

Running low on your products? We’ve got you covered. 

Shop your favourite products today! Online shop is live. 

Want to feel like you’ve just visited [SALON NAME]? Find out how. 

 

Copy: 

Guess what [CLIENT NAME]?

We’ve set up an online shop! That’s right – you can now buy all your products and treatments online, today. Did someone say pamper time?! 

Simply click here [INSERT SHOPIFY LINK] to check out our brand new shop. 

Shipping is available for [INFORMATION ABOUT SHIPPING OPTIONS] or if you just can’t wait, we also offer click-and-collect! [REMOVE IF NOT RELEVANT]. 

Want help deciding what to buy, or want to find out what we’ve used in the past? Give us a call or email and we can check your file! 

We are so excited to be able to sell online, and can’t wait to see you back in salon on the other side.  

Stay safe, and healthy.  

[SALON NAME] 

 

Email #2 – Followup / reminder 

 Subject lines: 

How are your products going?  

A reminder to restock your [PRODUCT TYPE – SHAMPOO/CONDITIONER/FACE WASH]  

Did you know we’re online? 

 

Copy: 

Hey [CLIENT NAME]  

We hope you and your loved ones are staying safe and healthy. 

We wanted to check you saw our last email – we’ve launched an ONLINE SHOP! 

You can now shop all your favourite products from [SALON NAME], from the comfort of your couch. 

Click here to visit our store and get shopping today! [INSERT SHOPIFY LINK]  

Need help choosing a product, or want to find out what we’ve used in the past? Give us a call or email and we can check your file! 

(SALON NAME)  

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