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Success Stories

The Paddington Beauty Room

The Paddington Beauty Room

Nestled in the heart of Paddington, Sydney, The Paddington Beauty Room is proudly run by founder Anna Field, who has built a reputation as an industry leader for over 20 years. Anna’s vision is to provide a holistic total-beauty service to our customers.

The Paddington Beauty Room

Creating personalised and personable communications with our clients is essential. With Shortcuts, we can tailor our messages and target the right audience to ensure our marketing gets noticed.

Anna Field, Founder, The Paddington Beauty Room

“Beauty really is all about building people’s confidence. “It can take just moments to transform the way someone feels about themselves, and by providing treatments that really work, we help our clients feel their best.”

“Set and Forget Marketing is just so clever, it does all the hard work for me. I can literally set it up once, then forget about it as it send out emails year-round.”

“I love experiencing different cultures and learning how people live and why they do things the way they do. It’s also a way to truly escape – being out of phone and internet range is bliss.”


With one email campaign


Average revenue per promotion


In discounts given


Emails sent


Of emails opened
Fleur Murphy

Fleur Murphy is a strategic thinker and marketing expert with a passion for the hair and beauty industry. With her drive to build strong brands, Fleur has helped businesses across Australia achieve tangible results from their marketing activities. At Shortcuts, Fleur focuses on strategies to help salons, spas and clinics get the most out of their business technology.