Blog

Social media is a business owner’s playground. Who doesn’t love taking a break from crunching numbers to post a happy snap of your team on Facebook? If you approach it with a plan in mind, you will be well on your way to effective social media. Fun included.

"These days, my role is essentially to ensure the business continues to move forward. This includes training and nurturing staff to help them perform at their very best, overseeing the financial management of the business, and strategic marketing."

Left to its own devices, social media can turn into a hungry beast that is impossible to tame! Here’s five ways to keep your social media under control, so that it will become a powerful tool for your business.

You know your potential clients are searching for your services online. Being found online is only half the battle – you also need to get people through the door. Here are our top tips for converting web traffic into new customers for your business.

So you’ve made your salon business sustainable… that’s fantastic! But don’t let your hard work and commitment go to waste; market it! April is Earth Month, which is the perfect time to create awareness in your community about your sustainability message.

Did you know, there are a whole heap of powerful features tucked away in your appointment book that might have been hiding from you all this time? Here are our top five appointment book features you might not know about.

With the rise of social media and new technologies, is email marketing dead? If you look at the latest research, the answer is absolutely not – but it is changing. Read on to learn all about what makes great marketing – including the ever-thriving email marketing.

Whether you’re literally catching some Zzz’s or kicking back on the couch having some wine-time, there are ways you can still generate interest in your salon, spa or barber business, book clients in for appointments, and ultimately make that sweet, sweet cashola.

In April, businesses all over the world are turning over a new leaf to help reduce their impact on the environment for Earth Month. There are a few simple, practical steps you can take to help your business become more environmentally friendly.

So we’ve got some news for you that has us doing cartwheels… Our fast-friends at Google and our Shortcuts team have been cooking up something delicious for your business for a while now and we’re finally ready to spill the beans for you. Shortcuts and Google are excited to announce the launch of...

What's the number one place people go when they’re looking for a new hairdresser or beauty therapist? Yup, Google – it’s a no brainer! So how can you take advantage of the online powerhouse that is Google? Read on for my top five things you should be doing on Google, like yesterday.

No-shows and last-minute cancellations is probably something that affects most salons. It can cause endless frustration when a 2-3 hour cut and color client doesn’t turn up! How much time and money does that cost your business? What can your stylist do with that time? Why hasn’t the client shown up?

Salon Cloud technology The hustle and bustle of a thriving salon has many give away signs. There’s an array of laughter, excitement, relaxed bodies and smiling faces. There are stylists and therapists tending to both their regular and brand new clients, and there’s an unbelievable army of organized assistants ensuring the flow from check in to check out is as…

Do you want to grow your business, attract more clients, and make more moolah? Duh – of course you do! But how well do you know how your salon, spa or barber business is performing? Can you recall last week’s KPIs on the fly? If not, do you think you could spot a downward trend and tackle it before it…

Your guests visit you because they want to look good, so they will be seeking your advice and expertise. But how can you leave them feeling truly radiant, and make them want to recommend your business to everyone they know?

One of the best ways to prioritise your wellbeing, while keeping your business healthy, is to automate as much as you can. Here are five cool Shortcuts features that can help you create more downtime without needing to become a time-traveller.

In this wonderful industry, it can sometimes be hard for us to know your worth, value your time, our experience, knowledge, time and expertise as much as we value the physicality of the services we provide.