Building my business

4 ways to make money while you sleep

Caitlin Adamson Mar / 29 / 2019
girl with sleeping mask over eyes

Whether you’re literally catching some Zzz’s or kicking back on the couch having some wine, there are ways you can still generate interest in your salon, spa or barber business, book clients in for appointments, and ultimately make that moolah!

Sound fab? That’s because it is.

1. Discover Online Booking

Having Shortcuts’ Online Booking feature in your toolkit is essential if you want your business to continue running when your doors are closed. Giving your clients the option to book their appointments online, from the comfort of their own home, or while they’re on the go not only gives them the convenience they crave, but the independence and power to manage their own schedule.

Don’t worry, u still have the final say in appointment bookings. Once a client books through Online Booking, you will see it clearly marked in Shortcuts ready for your review. You can then confirm the appointment or contact the client if you need to rearrange.

2. Prep your creative content

If you’re all about saving time (jokes, we know you are!) ensuring your content is prepped and scheduled ahead of time is a must. The last thing you want to do when you-know-what hits the fan is stress about your daily Insta post. So put your mind at ease and get your content on a schedule – just like the rest of your business.

Enlist the help of one of your creative, social savvy team members or hire a master to create and schedule your content for you. Posts such as promotions, competitions and last minute appointments are exactly what you need to help generate interest and encourage future bookings. Preparation = dollars!

With Shortcuts’ nifty Set & Forget Marketing feature, you can set up automated campaigns that can run in the background. Investing just a little bit of time to set up automated email campaigns such as welcoming new clients, reminding them it’s time to rebook, or simply wishing them a happy birthday can do wonders for your business.

3. Enlist your clients’ help

Your clients are your raving fans and some of the strongest advocates for your business. So why not use their devotion to your advantage? Having a solid client referral campaign in place is a very simple tactic that can pack a punch.

When a new client pops in for their first visit, simply ask them how they heard about you. If they were referred by one of your clients, you can send an automatic thank you email, and maybe even a little reward to show your appreciation. A strong referral campaign that is constantly runs in the background can create all the good juju you need to add more clients to your tribe and boost your revenue.

4. Use the power of influence

Social proof is reigning king and queen thanks to the power of social media and power influencers. Not only can influencers create golden content where you’re the star of the show, they can help put you in good standing with Google thanks to SEO.

While you’re hard at work, influencers are out there helping you create awareness for your brand and giving you some of that priceless social proof that so many clients now look for. Investing a little time and energy into an influencer marketing campaign is a winner if you want to pass the marketing torch to another and leverage their following.

To learn even more about the power of influencer marketing, check out this blog.

Caitlin Adamson
Caitlin Adamson is a passionate creative and analytical thinker who brings her love for the written word to the marketing world. She brings her fresh outlook to the Shortcuts team and strives to create strategic and engaging collateral to help salons, spas, clinics and barbers to tackle their business endeavours with confidence.

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