Building my business / Creating a dream team

When is it time to grow your business?

Jessica Crane Sep / 29 / 2017

The bad news

You may want to sit down for this. The average salon loses between 10%- 25%of its client base every year. Ouch! That means, in two to three years time you could find yourself without 50%of your clientele. To combat this, the need to attract and retain new clients is greater than ever.

The good news

Every salon is unique, and no one knows the ins and outs of your business better than you. In the digital age, there has never been more information and support available to help your business succeed. By doing a little research, and making sure you stay on top of your staff and clients, you can keep everyone happy and ride the wave of success.

So where do I start?

The first step is devoting time to work ON your business and not just IN your business. We all know how easy it is to get caught up fighting fires on a daily basis, but as the head of your business it is your responsibility to focus on the bigger picture. To achieve this, try and set aside at least one day per month to step away from the distractions in your business and dedicate some time to growing that business.

Know your numbers

Every good leader needs to know where they stand. Keeping on top of the numbers is the key to a successful business. All good salon management systems should provide you with the necessary facts and figures. If you aren’t sure how to do this, check YouTube for ‘how-to’ videos or contact your software supplier to organise a training session. I recommend checking these reports as regularly as possible. This will help you make the most of your software and use this information to better your business.

Empower your team

Now you have this mountain of information, share it with your staff! Use the reports to start a conversation with your team. Be transparent about the performance of the business as a whole, as well as each staff member, and use this information to praise and motivate your team. By allowing each staff member to see figures such as their client retention rate, percentage of technical treatments and retail sales, and how their performance compares to others, they will be empowered and energised to work harder!

Set an example

These changes will only be effective if they come from the top. As the leader, it is your responsibility to ensure you are setting an example for your staff.  You need to deliver outstanding customer service to each and every client, and train and nurture every member of your team. Make these small changes, and watch your business thrive!

Jessica Crane
Jessica has over 15 years industry experience and works with ambitious salon owners and their teams to take their business to the next level. To find out more email or visit

Related articles

shortcuts software blog become a super smooth operator
Blog / Building my business

Become a super smooth operator

If you’re a smooth operator you know how to juggle competing priorities like a pro, without causing a hitch in how your business operates. If you feel like your business needs a primp and polish to help you get to smooth operation station, keep on reading.
Aug / 14 / 2017
Caitlin Adamson
Read More
shortcuts software blog automate your business for peace of mind
Blog / Building my business

Automate your business for peace of mind

One of the best ways to prioritise your wellbeing, while keeping your business healthy, is to automate as much as you can. Here are five cool Shortcuts features that can help you create more downtime without needing to become a time-traveller.
Mar / 01 / 2017
Melissa Payne
Read More
shortcuts software blog are you a right brain creative or a left brain organiser
Blog / Building my business

Are you a right-brain creative or a left-brain organizer?

Have you ever heard that if you’re a creative and visual person then you use the right side of your brain? Or if you love to plan and like to analyse situations then you tend towards the left side of your brain? The truth is, there’s a good chance that you’re a bit of both.
Aug / 08 / 2017
Caitlin Adamson
Read More