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Man clipping clients beardBlog

How to Hire Barbers and Retain Them

Running a barbershop isn't easy, especially within a competitive market these days. To ensure your customers are always happy, you will need to have the strongest team that does not only know what they are doing but also offers the best customer service.
Hayley Tait
November 2, 2021
salon owner combing client's hairBlog

The Best Ways to Improve Your Hair Salon’s Customer Service

When you're running a busy salon, it can be easy for things to get in the way and let your customer service fall by the wayside. By setting up your salon to deliver the best service possible, it will help you stand out from competitors and avoid losing those precious clients. Here are some key things to consider.
Hayley Tait
October 7, 2021

Our Top Tips for Barber Management

When running a barbershop, you're used to being rushed off your feet all day, every day. It can feel like a bit of a juggling act to keep your clients smiling, finances in check, oh AND find some time to rest! Since time is so precious, it’s important to run your business as efficiently as possible. After all, a disorganized barbershop is only going to result in poor customer service and demotivated staff.  So, we’ve decided to take it back to the basics and give you our best barbershop management tips. Let’s get straight into them! Treat your clients to a VIP experience First things first, you need to provide a memorable client experience. With competition SO fierce, it’s critical to impress the client from the moment they walk through the door.  Cut down wait times and deliver a seamless experience with features such as a self check-in. Clients can let you know they’ve arrived on a computer or tablet in your waiting area or even on their own mobile phone. It couldn’t be easier!  You can then use a digital screen to let them know how long they have…
Hayley Tait
June 9, 2021

How to Open up a Salon Business

Opening up a salon business is a great way to apply your passion for hair or beauty and become your own boss. Although, when you’re just starting out, it can all feel a bit overwhelming!  There is a LOT to think about including your service offering, business plan, location and more. It involves a great deal of planning and hard-work, but it’s also hugely rewarding and worthwhile. To help you get started, we’ve picked out the key things to consider to ensure your salon is set up for success. As one of the world’s leading software providers for the hair and beauty industry, we know what we’re talking about!  Create a salon business plan Creating a business plan should be the first step you make when setting up your business. Without it, you’d be pretty lost and a lot more likely to fail. Let’s face it, no one wants that!   So, make sure you spend plenty of time on this stage and consider ALL aspects of your business. Here are some of the key components you’ll need to include:  Market analysis Show an understanding of the ins and outs of…
Hayley Tait
June 4, 2021

How to Market a Beauty Salon

With beauty salons across North America now reopening or set to reopen soon, we know you are all VERY busy. The post-lockdown rush means that demand for appointments is high and your salon may even be fully booked for months. Yippee! However, now is not the time to be complacent. It’s more important than ever to actively market your salon to attract and retain those loyal clients.  Competition from other beauty salons is fierce and you need a solid marketing plan in place to help you stand out. Luckily, we are here to help! Here are some of our beauty salon marketing tips to attract new clients and ensure they keep coming back... Do your market research   Before you go full steam ahead with your marketing, you’ll need to take a step back to think about what you want to achieve. I.e do you want to attract new business, retain your loyal customers or a bit of both?  Next up, consider your target customer and the location(s) you want to target. By nailing down your exact target demographic, this will be a HUGE help when it comes to the marketing…
Hayley Tait
May 27, 2021