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Everything You Need to Know About Salon Social Media Marketing

It’s no secret that having a presence on social media can reap BIG benefits for your salon. Social platforms such as Instagram, Facebook and TikTok allow you to reach your existing audience and target new customers - aka a goldmine for salon owners!  Don’t believe us? It has been reported that 83% of people use Instagram to discover new products and services. So, if you aren’t actively using social media, that’s a lot of missed bookings!  But, with trends constantly evolving and so much competition out there, it can get a little bit overwhelming. If you’re unsure where to begin or struggling to see results, then it’s time to get back to the basics.  We’ve listed some of our expert tips to up your salon’s social media game and to stand out from the crowd. Yes, it’s possible! Let’s get straight into them. Develop your salon social media strategy First and foremost, you need to think about your strategy and consider the following questions: What are your social media goals?  You may want to increase brand awareness, drive more bookings, grow your social audience or even boost engagement. Defining one…
Hayley Tait
May 20, 2021
Blog

Salon Recruitment Tips to Hire the Best Employees

When you are a salon owner, you are faced with a variety of tasks and challenges including bringing in new clients and managing finances. However, one of the most difficult, yet essential tasks is salon staff recruitment.  After all, a salon is nothing without its employees! While effective salon management is key, you need a dream team to keep your customers smiling and maximise those profits. With salons reopening in a matter of days, salon recruitment may be back on your agenda. After being closed for months, we have zero doubts that you’ll want to hit the ground running again when you reopen. So, it will be more important than EVER to hire the right people!  We get it, recruiting new stylists or therapists can seem like a minefield. But, there are in fact ways to make it easier and save you time. As salon experts, we know what we’re talking about. Listen up! Know when to hire someone Firstly, you need to think carefully about whether you need to hire someone right now. Of course, hiring a new stylist can result in increased client revenue. BUT, do you have…
Hayley Tait
April 26, 2021
Blog

How to Create a Hair Salon Marketing Plan That Works

After months in lockdown and no clear end in sight, there is finally a light at the end of the tunnel for hair salons. Whether you have recently reopened or set to reopen soon, it is important to ensure you return to business with a bang. A key thing to consider is your hair salon marketing strategy which will help guarantee those bookings come flooding in. Creating a marketing plan is a great way to ensure you have the right plan in place to achieve your goals. Although, it can be a daunting task and hard to even know where to begin!  It’s likely that you will have created a marketing plan at some point, but it may well be in need of a refresh. So, to help get you started, we have listed our top tips to create a salon marketing plan that ACTUALLY works.  Evaluate your business performance Firstly, it’s important to analyse your existing business and identify what has worked well, where the gaps are and which areas you can improve on.  It may not be the most exciting part of your marketing plan, but it’s essential…
Hayley Tait
April 20, 2021
Blog

Our Top Tips for Effective Salon Management

Let’s be honest, running a successful salon business is NO easy task. And since salons have been forced to close, there have been plenty of new challenges thrown into the mix.  As a salon manager, you have to juggle many responsibilities including employee management, finances and more. This can sometimes feel a bit overwhelming and can feel like you need to go a hundred miles an hour to get it all done. But what if it didn’t have to be so difficult? 
Hayley Tait
April 14, 2021
Blog

How to Improve Working Practices in the Salon

There’s no doubt that running a salon is hard work and you are used to being rushed off your feet all day, every day. Due to this, you may usually have very little time to review your salon working practices and ensure they are maximising your potential.  However, in these unusual times, you suddenly have a lot more time to play with again. So, what do you do? While no one wants their business to be closed, this time away from the salon floor can actually be used for your benefit. 
Hayley Tait
April 1, 2021
Blog

Ways to Improve Salon Client Retention During Lockdown

We understand that the ongoing closure of salons due to COVID-19 has made things very difficult, to say the least. With so much time on your hands at the moment, it can be hard to know what you should be focusing on. Whilst your salon doors may be closed, this doesn’t mean you should just be putting your feet up. It’s important to stay in touch with your existing clients and get creative!
Hayley Tait
February 10, 2021
Online ClassesWebinars

Attendance, Schedules & Commissions – Basics

Are you a manager or salon owner? Are you new to Shortcuts? This classroom session is for you! Learn how to set schedules for your staff, how to track hourly employees, and even fix attendance. The lessons in this classroom session will help with your online scheduling& your payroll. • How to clock in and clock out • How to add an employee schedule • How to fix employee attendance
Noe Valladolid
February 2, 2021
Online ClassesWebinars

Point of Sale – Basics

This classroom is an absolute must for every salon, spa, and barbershop using Shortcuts. If you have new staff, a new manager, or just need a refresher on the Shortcuts Point of Sale, this class is for you! We will look at how to sell services, products, and sundry and we will also cover the start of day and end of day process. Never have a miscount again! • Understand the Start of Day Process • Sell Services, Products, and Sundry • Understand the End of Day Process
Noe Valladolid
January 26, 2021