Blog

You have the friendliest front desk team in town, and your consultations are honed to perfection, but are you dropping the ball at the checkout? To help you hit the mark every time, here’s our handy checkout checklist.

It’s time we up the ante on recycling because, yes, National Recycling Week starts on Monday 13th November. Many salon, spa and barber businesses in the industry are getting their grip on waste, cutting down on plastics, chemicals, and all things messy.

You can top off their mimosa and throw in a free massage as often as you want, but sometimes your guests are looking for more than a few instant perks to win their long-term affection. This is where your loyalty program comes in.

They say that there are only a few types of gift-givers around birthdays or the holidays – all of which take their own spin on purchasing presents for their loved ones. The thing is all of these people are your clients! So how can you serve up a few tantalising present options to help take the guesswork out of gift…

The festive season is just around the corner – in fact you’re probably already feeling the pressure! To help ease you into the festive frenzy, we’ve created this quick and easy checklist to help you get set for the silly season. Check it out!

'Stylists are not salespeople!' The timeless statement that every salon owner has either heard, muttered to others, and most of the time, come to accept. The reality is there is a little salesperson in each of us. So how can you bring out the sales person in your staff?

Movember is more than just the perfect excuse for every bloke you know to start growing a 'stache. Men and women all over the world are jumping on board this annual event to do their bit to help change the face of men’s health. Here’s some inspo to get you started.

After the big move towards social media, influencer marketing is the new wave of digital marketing that’s having a BIG impact for big and small brands alike. So what is influencer marketing? Influencer marketing is the new word-of-mouth advertising.

We threw a party with Google for the Australian hair and beauty industry. Here are our top three takeaways.

Giving isn’t just about warm fuzzies and full hearts, it’s also a great way to band your team and clients together to grow your salon, spa or barber business. So what can you do to get some good juju for your business – aside from your everyday magic?

We like to be the bringers of good news here at Shortcuts. We’ve heard whispers that you’d like a simple way to collect signed waiver forms from clients, and have it sync straight to their online client history record.

One of the joys of being alive in 2018 is how interconnected we are as a global community. From Sydney to Singapore, Brisbane to Berlin, the world wide web offers an instantaneous portal into other worlds, with more possibilities than we’ve ever dreamed of.

Are you ready to rock your holiday season sales targets? Before you dust off the same old displays that you had last year, here are some marketing ideas designed to help your gift cards fly off the shelves.

A brand story is the combination of a few things – how you present your business to the world through messages and actions, and how the world perceives you. Compelling branding is essential to your business, and a brand story is just the thing to help summarise everything you represent.

It is officially fall! Crisper air, changing leaves and clocks rolling back are upon us! But when was the last time you changed your passwords? Yeah, it’s probably been a while, but here’s your friendly reminder!

To start creating a framework for your social strategy, begin by getting to know the content pillars and choosing five or six content categories to cycle through. Here are 10 examples of content pillars that are applicable to the salon industry. Have a read, then take your pick!

You may want to sit down for this. The average salon loses between 10% - 25% of its client base every year. Ouch! That means, in two to three years time you could find yourself without 50% of your clientele. To combat this, the need to attract and retain new clients is greater than ever.

Making a lasting impression is one major way to cast your business into the success stratosphere. And we have a hot tip for you… One of the most essential tools in your marketing toolkit to craft this fab impression is email and SMS marketing.