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Getting started today will help ensure your marketing makes a big impact these holidays, and with some careful planning, your promotions will even continue to reap rewards into the New Year! Here’s some of our favourite ideas to help make this Christmas extra merry.

We know your time is valuable, and we want to help you as best we can as quick as we can. There are a few things we think you should know about the different departments at Shortcuts!

Since launching our most recent feature, the Cloud Appointment Book, we have received many questions about the future of Shortcuts and the Cloud, and we want to clear a few things up.

We all know there’s nothing like a great discount to motivate people to spend – but when we decided to hold a flash sale for our gift cards, we never would have guessed just how successful we would be.

We created our very own super-simple (seriously) email and SMS (yeah, you read that right) marketing feature which you can use to super-charge your marketing campaigns from now on.

Did you know every new client is worth about $530 per year? And that most salons bring in around 1100 new customers each year? Imagine if you could increase the number of new clients you bring in by just 10%. You can! Just follow these four simple steps.

The research is in and it shows your clients prefer online booking. Why then, are all salon owners not rushing to implement this tool in their businesses? If you are one of those salon owners clinging to the phone lines, read on.

As a salon owner and stylist, I spent years being frustrated at my lack of performance in building my business. I mean I was doing alright, but I couldn’t help feeling it should have been easier. It is possible to make things simpler if you just yourself one question.

Tired of the paper roll running out when you’re half way through printing a client’s receipt? Sick of fumbling around in front of impatient clients while the queue at your front desk grows? We have the answer. Introducing email receipts.

Seamless and business in the same sentence? If you’re a business owner, that probably sounds like sweet music. To many, it’s an elusive goal to successfully operate a seamless, functional business that boosts productivity and profit, while dialling down stress. But is it actually do-able?

As co-owners and managers of Halo Hair Body Beauty, it’s important that we get our formula for success just right. Our livelihoods depend on it. Like many successful salons, our approach and values are at the heart of our success. We are motivated, driven and genuine in our approach and beliefs, and this is something our staff respond to and…

Time – if you think about it is a very precious luxury yet most of us take it for granted every single day. We talk about time; we waste it, we disrespect it and we’re sometimes oblivious to the fact that we’ll one day run out of it. I believe this applies to everyone and every industry in the world.…

If you’re a smooth operator you know how to juggle competing priorities like a pro, without causing a hitch in how your business operates. If you feel like your business needs a primp and polish to help you get to smooth operation station, keep on reading.

Business partners, high achievers, and occasional mischief-makers, Jen and Sherie are a force to be reckoned with. We caught up with this dynamic duo for a chat about what makes them tick, and discovered a few little secrets along the way… What is your passion? Jen: There’s nothing that makes me happier than helping women with their self-confidence. Sometimes clients…

Ever wished you could squeeze more hours into your day? Do you worry that you're spending too much time working in your business, and not enough time working on it? Believe it or not, sometimes the best approach is to just let go!

We’re not the only ones loving our latest feature! Let’s be honest, there’s so much to love about the Cloud Appointment Book it’s almost impossible to narrow it down… But after a lot of deliberation we’ve created a shortlist.

Have you ever heard that if you’re a creative and visual person then you use the right side of your brain? Or if you love to plan and like to analyse situations then you tend towards the left side of your brain? The truth is, there’s a good chance that you’re a bit of both.

A well-managed and efficient front desk is the hub around which your entire salon revolves. When things are flowing smoothly at the front desk, everything else seems just that little bit more effortless. It’s as easy as ABC!