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Communicating Successful Promotions

Posted on 10th September 2013 by Eric Perera

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Communicating promotions successfully often comes down to the execution. Here are a few top pointers on how to make sure you are sending the right messages, to the right people at the right time.

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Cashing in on festive promotions

Posted on 27th August 2013 by Madeline Maguire

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Believe it or not the festive season is just around the corner, and its time to start planning your promotional strategy. But before you start rolling out the same plan as last year, remember not all promotions are created equal. Here we show you how to make the most out of the holiday rush.

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Why people hate calling

Posted on 23rd August 2013 by Eric Perera

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Communicating with clients comes down to speaking their language, and increasingly that doesn't involve a phone call. These days, is calling your clients a way to keep things personal, or is it just plain intrusive?

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Six Online Booking Myths

Posted on 6th August 2013 by Debbie Miller

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Online booking technology is quickly becoming not only a significant convenience for clients today but a necessity for filling your chairs. And yet there are still business owners in our industry afraid of taking the leap. Here are six of the biggest online booking myths.

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Getting your stylists to promote online booking

Posted on 31st July 2013 by Debbie Miller

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The benefits of booking online for the client and the salon are evident. They save time and can book whenever (and wherever) is convenient and you free up your front desk to focus on the clients at hand and selling more retail products.

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Promoting Online Booking to Clients

Posted on 31st July 2013 by Madeline Maguire

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You’ve launched your new online booking platform, and you know how great it is, but how do you get your clients to actually start using it?

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Promote Client Loyalty with Gift Cards

Posted on 31st July 2013 by Madeline Maguire

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You know gift cards are a great way to attract new clients, but are you using them to keep the ones you already have? As well as delivering great service, ensuring your clients feel valued will have a dramatic impact on loyalty, and in turn your bottom line.

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