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Knowing your Numbers

Posted on 23rd September 2014

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The challenge for many salon owners is twofold: first, knowing which are the important numbers to track and, second, knowing how to drive those numbers in the right direction. So, at a salon level if there were just three numbers to focus on, what would they be?

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The fundamentals of successful holiday marketing

Posted on 3rd September 2014 by Madeline Maguire

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If the idea of gearing up for your holiday season marketing gives you a headache – don’t worry, we’re here to break it down into small pieces and help you get organized. 
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Technology overload

Posted on 12th August 2014 by Valorie Reavis

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You have a smartphone (maybe two), a tablet and a laptop.  On each of those wonderful new lifelines you have hundreds of systems running that help you stay plugged into the world.  That’s right… hundreds. But what do you really need? 

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The ABCs of an effective front desk

Posted on 7th August 2014 by Paul Rose

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A well-managed and efficient front desk is the hub around which your entire salon revolves. When things are flowing smoothly at the front desk, everything else seems just that little bit more effortless.

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The Secrets to Successful Chain Marketing

Posted on 1st August 2014 by Madeline Maguire

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You’ve heard your competitors are getting great results with their email marketing, but aren’t sure why you aren’t seeing the same ROI. If you’re scratching your head wondering whether consumers are turning away from email marketing, the answer is absolutely not. But their standards have changed....

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